YouTube head Salar Kamangar answers questions during the D: Dive Into Media event and discusses how Google sees an Internet that offers the ability to offer niche and interactive content, with YouTube as the platform for these “channels.”
The creator of “CSI,” for example, is developing a YouTube channel that will be “5D” by getting audience input on the plot endings, the audience will be able to select their own ending, and there will be games around the content.
Kamangar talks about watching a sporting event in a “6D” experience — one that allows you to select your camera views, watch with people you know (possibly with representation of these friends in the stadium), and potentially alter the outcome of the game by getting involved in calling plays.
Google is “catalyzing” these channels with content creators. They want to get viewers to select their favorite channels for extended periods and justify ad rates comparable to traditional TV.
Even ads will become interactive. Viewers will be able to choose which ads they watch and advertisers will be able to interact with these viewers.
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