YouTube Takes to the Skies with Virgin America Distribution Deal
By emeadows
December 10, 2012
December 10, 2012
- YouTube has teamed up with Virgin America in what is the company’s first distribution deal with an airline.
- “The airline will make programming on five YouTube channels — Warner Bros.’ ‘H+ The Digital Series,’ produced by Bryan Singer; WIGS’ ‘Blue,’ starring Julia Stiles; Geek & Sundry’s ‘Written by a Kid;’ ‘Crash Course’ and Barely Political’s ‘The Key of Awesome’ — available through its inflight entertainment system on December 15,” reports Variety.
- The content will be free on all flights in the U.S. and Mexico. More content is expected to follow.
- “For YouTube, putting the channels in front of more viewers is seen as a way to promote the programming on a new platform, where auds are eager to turn to video to bide their time during flights, and hopefully encourage them to seek out the shows after they’ve landed,” notes the article.
- And it’s a win for Virgin America also, since it now has another partner through which to offer free entertainment to customers.
- Virgin America is used to being the first to do things. It was the first domestic carrier to offer fleetwide Wi-Fi in 2009, enabling flyers to connect to YouTube through their own mobile devices.
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