YouTube Live Streaming Platform Adds Pay-Per-View and Real-Time Analytics

  • YouTube Live has now been around for a year and to celebrate the milestone, YouTube added some new features on Tuesday.
  • “Most of these (new production software, improved publishing flows and real-time analytics) are mostly of interest to video producers,” reports TechCrunch. “The most important new feature, though, is the addition of pay-per-view as a monetization option for all publishers.”
  • Additionally, publishers will be able to see how many users are watching their live stream in real time.
  • “It’s worth noting that Ustream and a number of other live streaming services have offered pay-per-view as an option for a while now,” explains TechCrunch.
  • It was also announced that there will now be a special YouTube Live version of Wirecast available to its partners — “a professional webcasting solution that generally retails for around $449,” explains the post. This will make it easier to produce live events and give them a more professional look.

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