Taggable video start-up wireWAX just got the Google stamp-of-approval to place its interactive videos on YouTube brand channels, where before videos files were only embeddable on third-party sites.
The company says getting approved was difficult — top YouTube brand users like Nike even put pressure on Google — but the partnership will greatly increase wireWAX’s exposure.
“Going beyond simple video ‘hotspots’ or annotations, wireWAX’s drag ‘n’ drop tool enables users to add full motion-trackable and clickable links around objects, such as faces, products or just about anything,” explains TechCrunch.
“The applications for such interactivity are almost infinite, but include monetizable uses such as ‘shoppable videos’, as created by the likes of fashion retailer Oki-ni. On that note, wireWAX operates a freemium model, charging for additional premium features, such as customizations, on a ‘pay for what you use’ basis.”
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