Variety Summit: Technologists Eye the Future of Entertainment
By Dennis Kuba
January 12, 2012
January 12, 2012
- As part of Variety’s Entertainment Summit, industry leaders were asked about the future of media.
- Included on the panel: Darcy Antonellis, president, Warner Bros. Technical Operations; Chris Cookson, president, Sony Pictures Technologies; Ed Leonard, CTO, DreamWorks Animation; Arnaud Robert, SVP Technology, The Walt Disney Company.
- On content over technology: Consumers should not have to think about technology. The focus should not be on the device but on creating and providing access to great content. UltraViolet, as one example, was created to enable a connected experience — seeking to make technology transparent, cross platform and optimized for the device.
- On mobile platforms: Mobility is a way to engage consumers and build a deeper relationship. Adapting to mobile platforms is an extension of cross platform support. Studios are evolving to support multiple screens. The challenge is how to provide the best experience.
- On user interfaces: Unlike before when studios created the UI for videocassettes and DVDs, today content aggregators are creating them. We’re moving towards collaborative interfaces developed with partners.
- On social media: It’s an opportunity to create a dialog with the consumer. We can create a community around movies. It’s becoming woven into everything we do.
- On innovation: Innovation is accelerating and studios are tapping the skills of all their employees. You don’t have to be an engineer to have a great idea that becomes a new service or product.
- Read more in Variety.
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