What will Twitter Redesign of Enhanced Brand Pages Mean for Users?

By Karla Robinson
December 15, 2011

Twitter is working on enhanced brand pages — expected to roll out in the next few months — designed to encourage social advertising and marketing.
Forbes shows a revamped Disney/Pixar page, commenting that it “looks pretty slick, especially for Twitter, whose interface and opportunities for brand interaction with consumers have been spartan at best to date.”
“So far, Twitter is working with 21 top marketers, the usual ones such as Coca-Cola, Nike, American Express, and others that have established brand beachheads on Facebook already,” the article adds.
According to the Twitter Advertising blog: “Communicating with users isn’t just about what you say. It’s also about how you say it. Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals.”
Forbes has included an interesting 2-minute video demo.

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