UltraViolet: Walmart to Launch In-Store Disc-to-Digital Conversion in April
By Karla Robinson
March 15, 2012
March 15, 2012
- Walmart announced the planned April 16th launch of its in-store disc-to-digital conversion service that will be offered at more than 3,500 locations.
- For $2, consumers can convert their DVDs or Blu-ray Discs to digital copies on Vudu. It will cost $5 to upgrade DVDs to HD.
- The Walmart service also helps customers create their free Vudu accounts and purchase UltraViolet-enabled titles from Vudu.
- “Now, with the launch of this pioneering service, Blu-ray and DVD buyers are afforded both the opportunity and the affordability to future proof their movie collections and assemble their own digital libraries that can be easily stored and accessed through their own UltraViolet cloud for viewing anywhere, anytime,” said Craig Kornblau of Universal Studios, a partner in the project.
- Engadget suggests this is “easily the biggest news” for UltraViolet, but adds there is still a need for single sign-on and a standard downloadable common file format.
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