Turning Up the Heat: Amazon Tests In-App Purchasing System on Kindle Fire
By Karla Robinson
April 4, 2012
April 4, 2012
- Amazon came into the tablet market a little late after Apple and Android had already developed their app stores. Now the online retailer is taking a stab at its competitors as it tests an in-app purchasing system designed to strengthen the Kindle Fire’s ability to make money.
- Amazon will receive a 30 percent cut from in-app purchases like add-ons or game extensions to existing apps.
- “This new development is likely to attract app developers to Kindle Fire, as they will keep most of the revenue. The profits for these kinds of sales are growing, and analysts expect they will make up 64 percent of app revenue by 2015,” Mobiledia writes.
- Although it is a step towards larger profits for Amazon, the company still has a long way to go before it will be able to edge out Apple of its strong market share — especially after Consumer Reports named the new iPad the best tablet available.
2 Comments
Just as a side note/clarification, both Android and Apple already offer in-app purchasing.
Just as a side note/clarification, both Android and Apple already offer in-app purchasing.
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