Trend: Is Social Media Changing the Consumer Electronics Show?

  • The trends that emerged from CES this year included tablets and slim laptops, smart TVs, fitness gadgets, power efficiency — but we also saw less focus on the products themselves (and their specs) and more about how the devices connect with consumers and each other. The show was really about the social experience possible with using the products.
  • “It’s not so much a trend as a reality: consumer electronics must go social to stay relevant,” Mashable reports, noting how social-oriented CES has been. “The companies that will be most successful capitalizing on them are the ones who merge all of them into an overall experience: one that’s social, open and empowering.”
  • The article explains how this year’s convention focused not on technological advances, but on how the new devices will keep you connected. Intel and others supported the idea that customers don’t want to merely consume but also create, connect and interact.
  • Mashable suggests this is a “paradigm shift for consumer electronics” and developers will have to go beyond integrating Wi-Fi capabilities and social networks to create an overall social experience with technology.

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