The Q4 2011 Nielsen Cross-Platform Report is out, and according to the ratings firm television is still king, but video delivery may be shifting.
Nielsen found that the number of homes with an HDTV grew by more than 8 million in the past year to 80.2 million. Traditional television viewing (live and/or timeshifted) still accounts for more than 33 hours per week.
However, gaming consoles are becoming a “secondary gateway to TV content” — consoles can be found in 45 percent of TV homes — and 33.5 million mobile phone owners now watch video content on their phones.
Interestingly, while time-shifted content experienced an increase in viewing time, mobile phone and Internet viewing were flat year-over-year.
“There are a lot of different ways to look at Nielsen’s data, but one thing is abundantly clear — its research shows that most people still watch traditional TV, and spend a lot more time watching there than on other products,” comments The Verge. “Perhaps the cord-cutting revolution is still a ways off.”
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