Snapchat Offers Tools for Parents, AR Studio for Advertisers

In the wake of a Congressional inquiry regarding the safety of minors using online platforms, Snapchat is preparing to debut “family engagement” tools, according to Snap CEO Evan Spiegel. Speaking at WSJ Tech Live, Spiegel said the features will allow parents greater control as to how children use the service. Spiegel emphasized privacy as built-in to Snapchat, noting “we never market our service to people under the age of 13.” Keen to market to millennials and Gen Zers, Snap also announced this week it’s launching Arcadia, a global creative studio focused on developing augmented reality advertising and experiences for brands. Continue reading Snapchat Offers Tools for Parents, AR Studio for Advertisers

Alphabet CEO Calls for Government Action in Tech Innovation

Sundar Pichai, CEO of Google and its parent Alphabet, is urging the U.S. government to step up innovation and more actively police cyberthreats. In a year beset with security breaches attributed to Russian and Chinese hackers, Pichai says it’s time to draft a Geneva Convention for technology, outlining international legal standards, safeguards and behavioral norms for the connected age. Pichai also made an appeal for state-sponsored innovation in the face of competition from China, where the Communist Party under President Xi Jinping has outlined plans to advance artificial intelligence and develop a proprietary semiconductor sector. Continue reading Alphabet CEO Calls for Government Action in Tech Innovation