After a 12-year run that saw YouTube emerge as the dominant U.S. social video platform, chief business officer Robert Kyncl announced he is stepping aside. YouTube CEO Susan Wojcicki announced that Google president of global customer solutions Mary Ellen Coe will assume the role of CBO, effective October 3, with Kyncl continuing as part of YouTube’s executive team until early 2023 during the transition. Known as YouTube’s Hollywood connection, Kyncl was ultimately unable to transition YouTube into the long-form streaming platform Google once envisioned, but he oversaw its rise to short-form video powerhouse. Continue reading YouTube CBO Robert Kyncl Exiting, Mary Ellen Coe Steps Up

Warner Music Group has become the first major music label to adopt SoundCloud’s fan-powered royalties payout model. Launched last year, the model is designed around what the music streaming service calls “the fan economy,” enabling artists to engage directly with fans for more control and increased monetization opportunities. The audio distribution platform allows every artist to be paid “based on fan listening behavior on SoundCloud,” with subscription and advertising revenue “distributed among the artists [the fans] listen to, rather than being pooled under the traditional pro-rata model the music industry has been using for over a decade,” explains SoundCloud. Continue reading Warner Music Adopts SoundCloud’s Fan-Powered Royalties