Netflix says it has more than doubled overall Upfront ad sales commitments, with year-over-year growth across all categories including retail, CPG, telco, health and wellness, entertainment and tech. It marks a strong showing for the streaming company, which launched its ad-supported tier in November 2022. For the 2025-2026 season, Netflix has once again sold out its Christmas Day NFL double-header, including sponsorships with Accenture, FanDuel, Google and Verizon for in-game and broadcast inventory. Netflix also reports robust response to the final season of “Stranger Things” and returning series “Bridgerton” and “Emily in Paris.” Continue reading Latest Netflix Upfront Ad Commitments Double from Last Year

Apple is making a big push for original podcasts that have the potential to be turned into shows for Apple TV+. The company has signed a deal with Futuro, producer of the criminal-justice podcast “Suave,” and has already spent about $10 million on the push, led by Apple TV Studios. Apple recently announced original podcasts with companies including Pineapple Street Studios, Campside Media, Jigsaw Productions and At Will Media. Apple TV+ has already adapted existing podcasts including Wondery’s “The Shrink Next Door” (starring Paul Rudd and Will Ferrell) and “WeCrashed” (with Jared Leto and Anne Hathaway). Continue reading Apple Pursues Podcasts as Subjects for Streaming TV Series

According to Variety, “YouTube TV has secured exclusive rights to games with a new Major League Soccer team in Los Angeles, marking the first time a streaming service of any kind has made such a deal with a U.S. pro sports team instead of a TV alternative.” YouTube TV will also have naming rights to the Los Angeles Football Club’s jerseys when the team joins MLS next month. The games will be restricted to YouTube TV subscribers in the LA market, who will not be charged extra for access to the games (beyond the standard $35 per month subscription fee). Continue reading YouTube TV Signs Exclusive Deal with New Pro Soccer Team