Meta Is Increasing WhatsApp Ad Capabilities and AI Support

Meta Platforms is expanding AI support for WhatsApp, adding voice calling to customers for enterprise accounts, a feature that’s been available to small businesses for years. “In the coming weeks, larger businesses using the WhatsApp Business Platform will be able to receive a call from a customer when they want to talk to someone live or call a customer directly” on request. Meta announced in Miami at its fourth annual Conversations business messaging conference, saying the move “paves the way for AI-enabled voice support in the future.” The company also added WhatsApp to centralized marketing across Facebook and Instagram. Continue reading Meta Is Increasing WhatsApp Ad Capabilities and AI Support

Meta Unveils New AI Advertising Tools as Part of Advantage+

Meta Platforms has announced new generative AI features developed for marketers that produce video advertisements. Announced as part of Meta’s Advantage+ ad suite, marketers can now use up to 20 product stills to create multi-scene video ads with music and text overlay. The company has also added generative AI voices and virtual try-ons to its Advantage+ marketer toolkit. The upgrades were announced at the Cannes Lions International Festival of Creativity, where the topic of Meta using AI not only to create ads but to algorithmically serve them to target audiences was a topic of conversation. Continue reading Meta Unveils New AI Advertising Tools as Part of Advantage+

Meta Platforms Is Gradually Bringing Advertising to WhatsApp

Meta Platforms is opening its WhatsApp messaging service to advertising. The company revealed that three ad modules will roll out gradually. The ads will be positioned under WhatsApp’s Updates tab, a section discreet from WhatsApp’s users’ message inboxes and private chats. The Updates tab is also the entry point to WhatsApp’s Status feature, which lets users share photos, videos and text that disappear after 24 hours, similar to Instagram Stories. Meta says the Updates tab gets 1.5 billion visitors per day. The company is also seeking to monetize WhatsApp’s Channels feature by offering paid subscriptions and promoted Channels. Continue reading Meta Platforms Is Gradually Bringing Advertising to WhatsApp

Meta Touts 35 Percent Q1 Profit Jump, ‘Personalized’ AI App

Meta Platforms revenue for Q1 was $42.3 billion, up 16 percent year-over-year and besting Wall Street estimates of $41.3 billion. Profits were up 35 percent to $16.6 billion, hurtling past analyst estimates of $13.6 billion. Advertising, up nearly 15 percent for the quarter compared to last year, comfortably passed $41 billion, driving the revenue performance. Meta began Q2 by launching its anticipated standalone Meta AI app. Built with natively multimodal Llama 4 models, the company is positioning the Meta AI app as “a personal AI designed around voice conversations,” according to CEO Mark Zuckerberg. Continue reading Meta Touts 35 Percent Q1 Profit Jump, ‘Personalized’ AI App

OpenAI Improves ChatGPT for Shopping with Built-In Pricing

OpenAI is expanding ChatGPT’s shopping capabilities, adding product recommendations to help users discover products and brands. The chatbot’s results for shopping queries will now automatically include things like prices, images and ratings, much like searches using Amazon or Google Shopping. The company says that products it features in shopping search results “are chosen independently and are not ads.” With the company under pressure to turn a profit, a challenge for many AI startups, that could of course change. The company is reportedly already working with partners to ensure pricing is up to date. Continue reading OpenAI Improves ChatGPT for Shopping with Built-In Pricing

Meta Unveils Multimodal Llama 4 Models, Previews Behemoth

Meta Platforms has released its first Llama 4 models, a multimodal trio that ranges from the foundational Behemoth to tiny Scout, with Maverick in between. With 16 experts and only 17B active parameters (the number used per task), Llama Scout is “more powerful than all previous generation Llama models, while fitting in a single Nvidia H100 GPU,” according to Meta. Maverick, with 17B active parameters and 128 experts, is touted as beating GPT-4o and Gemini 2.0 Flash across various benchmarks, “while achieving comparable results to the new DeepSeek v3 on reasoning and coding with less than half the active parameters.” Continue reading Meta Unveils Multimodal Llama 4 Models, Previews Behemoth

New Ray-Ban Meta Smart Glasses to Include Built-In Screen

Meta Platforms is developing a deluxe entry for its popular Ray-Ban Meta smart glasses line that is said to incorporate hand-gesture controls and will include a screen for displaying photos and apps. The price tag will reportedly be more than $1,000 (and possibly as high as $1,400) when the item hits the shelves, possibly by the end of this year. Code-named Hypernova, the souped-up eyewear is part of a Meta plan to make a wearable alternative to Apple iPhones. Existing Ray-Ban Meta glasses can pair with Android phones to make calls. Continue reading New Ray-Ban Meta Smart Glasses to Include Built-In Screen

Instagram Is Internally Testing Discord-Style Community Chat

Instagram is experimenting with a community chat feature that lets users gather in groups of up to 250. Meta’s photo- and video-sharing network is prototyping the feature internally, though external sources with knowledge of it are comparing it to Discord since it reportedly allows users to form chats around different topics and control who can join. While participation is said to be capped at 250 simultaneous users per community, all are invited to join and message. Instagram has had a flurry of new features, among them a video tool called Edits, and “profile cards” geared toward small businesses that want a more professional presence on the app. Continue reading Instagram Is Internally Testing Discord-Style Community Chat

Meta Plans Its Own Standalone AI App to Take On ChatGPT

A standalone Meta AI app is in the works for Q2, according to sources familiar with the company’s plans. The move is aligned with Meta Platforms CEO Mark Zuckerberg’s stated intent to propel his company to the forefront of artificial intelligence by year’s end, vaulting ahead of competitors such as OpenAI, Alphabet, Anthropic and xAI. “This is going to be the year when a highly intelligent and personalized AI assistant reaches more than 1 billion people, and I expect Meta AI to be that leading AI assistant,” Zuckerberg said in January during a Q4 earnings call with analysts. Continue reading Meta Plans Its Own Standalone AI App to Take On ChatGPT

Netflix Adds One-Click Full-Season Downloads for iOS Users

Netflix has finally added a much-requested Season Download button for iOS that allows subscribers who use iPhones and iPads to download a complete season of episodes with one tap. Whether getting ready for a long flight or just looking to spend an evening binge-watching “Squid Games” or “Bridgerton” on a mobile device, the update provides a convenience. “On a show’s display page, look for the button right next to the Share option. Tap it, and the entire season will start downloading automatically — no more downloading episodes one at a time,” Netflix tells Apple fans. Continue reading Netflix Adds One-Click Full-Season Downloads for iOS Users

Facebook, Instagram, WhatsApp Get Meta AI Memory Boost

Meta is rolling out personalization updates to its Meta AI personal assistant. At the end of last year, the company introduced a feature that lets Meta AI remember what you’ve shared with it in one-on-one chats on WhatsApp and Messenger so it could produce more relevant responses. That feature will now be available to Meta AI on Facebook, Messenger and WhatsApp for iOS and Android in the U.S. and Canada. “Meta AI will only remember certain things you tell it in 1:1 conversations (not group chats), and you can delete its memories at any time,” explains the company. Continue reading Facebook, Instagram, WhatsApp Get Meta AI Memory Boost

Meta Platforms Replaces Fact Checking with Community Notes

Meta is changing its content moderation policies, eliminating third-party fact checking in lieu of a “community notes” model that will be phased in over the coming months, starting in the U.S. The changes were outlined by Joel Kaplan, the company’s new chief global affairs officer, who was promoted following the recent resignation of Nick Clegg, who managed Meta’s public image since 2018 and set up its oversight board. Kaplan says the policy shift “will allow more speech by lifting restrictions on some topics that are part of mainstream discourse and focusing our enforcement on illegal and high-severity violations.” Continue reading Meta Platforms Replaces Fact Checking with Community Notes

Google Offers Spotify Extension for Gemini Mobile Ecosystem

Google has added a Gemini extension that lets users link their Spotify accounts and leverage the AI for music search and discovery. Currently only for Android in English, the app accepts spoken and text prompts to select music by song, album, artist or playlist using “Play & Search.” Only Spotify Premium subscribers will be able to request and play specific tunes on demand. And while users will be able to use Gemini to activate existing playlists or pipe music themed to an activity or mood (like workouts or romantic meals), it cannot create a Spotify playlist or radio. Continue reading Google Offers Spotify Extension for Gemini Mobile Ecosystem

Meta’s Investments in Adtech, AI, the Metaverse Yield Results

Meta Platforms revenue was up 19 percent to $40.6 billion in Q3 compared to the same period one year earlier. Profit rose to $15.7 billion — a 35 percent increase from 2023. The company believes that its years of investments in adtech, artificial intelligence and the metaverse are starting to pay off. In Q3, Meta reported $23.2 billion in expenses and capital expenditures of $9.2 billion. And the company isn’t taking its foot off the accelerator, having increased its annual spending forecast by $1 billion to a minimum of $38 billion. Additionally, Meta’s advertising revenue for Q3 was just a tick under its high-end spend projection of $40 billion. Continue reading Meta’s Investments in Adtech, AI, the Metaverse Yield Results

Meta, Reuters Sign Multi-Year AI Content Licensing Agreement

Marking its first news deal in years, Meta Platforms entered into an agreement with Reuters to use its content to answer user questions posed to its Meta AI chatbot. The arrangement comes as Meta has been minimizing news content on its services in response to publisher demands for revenue sharing and regulatory criticism over misinformation. Terms of the partnership were not disclosed, nor were details provided as to whether Meta plans to use Reuters content for model training. Meta AI is available across its Facebook, Whatsapp, Instagram and Messenger services. Continue reading Meta, Reuters Sign Multi-Year AI Content Licensing Agreement