Netflix Joins European Cable Boxes, Targets U.S. Operators

Although Netflix apps are currently offered on over 1,000 devices, they have been absent from cable boxes. This week, Netflix launched an app on Swedish TiVo boxes used by the cable operator Com Hem, which allows viewers to see Netflix’s catalog adjacent to live TV programming. The video service announced a similar deal with cable operator Virgin in the U.K. last year, and is working with Waoo in Denmark. Netflix is looking to pair with U.S. cable operators before the end of this year. Continue reading Netflix Joins European Cable Boxes, Targets U.S. Operators