According to PwC’s latest Global Entertainment & Media Outlook, M&E revenues are expected to hit $3.5 trillion by 2029, led by advertising, live events and video games. The report also offers a positive outlook for streaming video, OTT, subscription VOD, theatrical box office, with numerous M&E areas impacted by the adoption of artificial intelligence. Streaming video is expected to jump 33 percent to more than $112 billion by 2029, while global revenue for video games is forecast to reach $300 billion in 2029, up 29 percent from $224 billion in 2024. Of three major categories analyzed — connectivity, advertising and consumer — advertising is expected to grow the fastest. Continue reading PwC Eyes Growth for Ads, Events, Gaming, Streaming Video

Multinational retail giant Walmart has created dozens of AI agents in the past months. Now the company is overhauling how the agents are organized in hopes of making them easier to use. The AI assistants will be sorted into four categories of “super agents” designed to interact with customers, vendors, retail employees and software engineers. The vendor category will serve both Walmart’s suppliers and third-party merchants who have digital storefronts at Walmart.com. According to the retailer, each group of super agents will draw on the capabilities of multiple behind-the-scenes agents and present them to users via a unified interface. Continue reading Walmart AI Super Agents Organized to Improve Ease-of-Use

Xumo, the streaming joint venture formed by Comcast and Charter, has teamed with Westinghouse to launch a new U.S. line of Xumo smart TVs that will initially be sold through Walmart and Amazon. Initial models offer 4K UHD (in 43- and 50-inch versions) that support HDR10, Dolby Vision and Dolby Atmos, and 2K HD (in 24-, 32-, 40- and 43-inch models). Prices range from $120 to $290. Expected later this year are 55-, 58- and 65-inch 4K models. The new televisions run Xumo OS, featuring a tiled menu interface, voice search and more than 250 built-in streaming apps. Continue reading Streamer Xumo Launching Smart TV Line from Westinghouse

Amazon warehouses and fulfillment centers will soon have as many robots as human employees reading destination labels, packing orders and loading conveyor belts. Amazon serves 310 million customers worldwide, using various robot configurations to aid 1.56 million employees to process and deliver inventory and handle other businesses. Now the company has delivered its one millionth robot, to a facility in Japan. With artificial intelligence making a beeline toward white-collar work and warehouse robots poised to elbow aside manual laborers, global economics could shift on the practices of this company alone. Continue reading Amazon Deploys Millionth Factory Robot, Workforce Shrinks

Amazon is testing audio product summaries that make “AI shopping experts” available for interactive pre-purchase exploration, guiding customers through the retail experience by highlighting key product features and analyzing customer reviews. The feature — launching in the U.S. for select products — is designed to “make product research fun and convenient, like having helpful friends discuss potential purchases to make shopping easier,” the company says. The initial focus is on “products that typically require consideration before purchase,” saving time through focused discussion. Customers can tap the “Hear the Highlights” button on product detail pages in the Amazon Shopping app. Continue reading Amazon Tests Conversational AI ‘Hear the Highlights’ Feature

Walmart has closed its $2.3 billion all-cash acquisition of smart television maker Vizio. The deal increases the retail giant’s media clout, signaling an expansion of its video-based advertising efforts and interest in content-based marketing. “The acquisition of Vizio and its SmartCast operating system allows Walmart to serve its customers in new ways to enhance their shopping journeys,” Walmart said in concluding the deal, initiated in February. Walmart’s media efforts to date have focused around Walmart Connect, which works with brands to position ads across Walmart.com and in the company’s U.S. stores. Continue reading Walmart Closes $2.3 Billion Acquisition of Vizio, SmartCast OS

Popular video platform Max and food delivery service DoorDash are the latest promotional pairing as streamers vie for new subscribers in an increasingly crowded field. Warner Bros. Discovery has teamed with DoorDash to offer DashPass Annual Plan customers a Max with Ads subscription at no additional cost. It is DoorDash’s first available DashPass member benefit that extends beyond the DoorDash platform. The DashPass Annual Plan membership costs $96 per year, while the Max with Ads tier runs $9.99 per month or $99.99 annually. The new promotion starts this week. Continue reading DoorDash Teams with WBD for a DashPass and Max Bundle

Airtable, a 10-year-old firm focused on customized apps, is launching Cobuilder, which uses AI to turn a concept into a customizable application “in seconds,” without the need for human coding. The debut adds to a rapidly expanding field of no-code platforms that help non-technical types develop software suitable for enterprise use. “Within the next five years, teams will build the vast majority of applications in-house, customizing them to transform their most critical workflows,” predicts Airtable co-founder and CEO Howie Liu. “To get there, knowledge workers who are closest to the work need to be empowered to build.” Continue reading Airtable Enters No-Code Enterprise App Space with Cobuilder

IKEA is opening a virtual Roblox store and inviting gamers to apply to work there for a real paycheck. “The Co-Worker Game,” set in the Swedish firm’s virtual universe, invites Roblox fans to “live their home furnishing dreams.” Ten participants will be hired at the rate of about $17 per hour to roleplay as retail staff in the Roblox world. In addition to allowing IKEA to explore gaming and IP, the company is hoping to create a bit of hiring cachet and groom future employees. Those who don’t make the cut as hires can participate for fun — and the opportunity to learn some potentially marketable skills. Continue reading IKEA Accepting Applications for Hires at Roblox Virtual Store

Walmart’s update on the Onn streaming device, the Onn 4K Pro, offers several improvements, including more storage and RAM, additional ports and always-on microphones ready for Google Assistant voice commands for the Google TV device. It also offers Dolby Atmos as well as smart hub capabilities like hands-free voice control and compatibility with Google Home devices, Walmart says. Priced at $49.88, the Onn 4K Pro will be “available this month,” although it appears to have already made it onto retail shelves at some Walmart locations, as per an early unboxing video post. Continue reading Walmart Takes on Chromecast with Its 4K Google TV Streamer

Walmart is acquiring Vizio in a deal valued at $2.3 billion. The retail giant is following a template established by Amazon by expanding into entertainment media and connected TV advertising. The majority of Vizio’s growth from the last five years has come from ads on its WatchFree+ platform, which offers more than 260 channels, Walmart said touting a deal point. Vizio’s primary business is manufacturing value-priced TV sets. It also makes soundbars. The deal will instantly vault Walmart into a mix of players including Amazon, Roku, Samsung Ads and Google’s YouTube. Continue reading Walmart Bolsters Advertising Business with Vizio Acquisition

In a CES 2024 keynote address, Walmart President and CEO Doug McMillon and other key execs from the company offered a look at how the retail giant is putting technologies like drones and augmented reality (AR) as well as generative AI and other artificial intelligence tools to improve the customer shopping experience. Walmart unveiled new products, including a pair of AI-powered platforms for managing search for replenishment of products. In addition, a new AR social commerce platform, now in beta, called “Shop with Friends” was also highlighted. Continue reading CES: Walmart Introduces AI Reorders and ‘Shop with Friends’

Las Vegas becomes the global center of technology and innovation as more than 130,00 attendees, business leaders, and over 4,000 exhibitors arrive for the start of CES 2024, January 9-12. Across more than 2.5 million square feet of exhibit space and 250 conference sessions, the ETC@USC team of reporters and analysts will cover stories of greatest interest, importance, and potential impact to the future of media and entertainment. Smart TVs and next-gen displays; the latest in processor upgrades; AR, VR and XR; security; mobility and robotics are among the themes we expect to take center stage, all of which will be tied in one way or another to AI. Continue reading CES 2024 Expects 130,000 Attendees and 4,000+ Exhibitors

Walmart has doubled the size of its Marketplace platform in the past 18 months, with about 100,000 active sellers. Now, the company — which receives seller applications at the rate of about 20,000 per month, about 10 percent of which get approved — feels it is within striking distance of Amazon. Some say Walmart has been emulating the moves of the Seattle-based e-retail giant, including now adding sponsored video ad units in time for the holiday shopping season. The Walmart+ online brand has been emphasizing convenience, membership, free delivery and even a Paramount+ Essential plan, similar to Amazon’s approach of offering Prime Video. Continue reading Walmart Extends E-Commerce Push, Adds Sponsored Videos

Walmart is putting generative AI in the hands of roughly 50,000 non-store U.S. employees who will have access to My Assistant, an LLM trained on information. From speeding the drafting process to serving as a creative partner and summarizing documents, “My Assistant has the potential to change how our associates work and solve problems,” Walmart said, emphasizing the launch goes beyond productivity gains. “We believe the key to unlocking transformation lies in the creativity and innovation of our associates. Ideally, this technology will free them from monotonous, repetitive tasks, allowing more time and focus for improving the customer/member experience.”  Continue reading Walmart Is ‘Empowering’ 50,000 U.S. Associates with GenAI