By
Paula ParisiJune 12, 2025
During WWDC at Apple Park in California this week, the company unveiled visionOS 26 updates for its mixed reality Vision Pro headset that will up the ante for both consumer and enterprise users, with new spatial widgets and more realistic avatar Personas among the noteworthy updates. The customizable widgets will appear to blend into a headset wearer’s physical environment, “integrating seamlessly into a user’s space” and reappearing exactly where the user left them each time the Apple Vision Pro is activated. A great deal of effort has gone into improved iPhone integration, including the ability to initiate calls directly from the headset. Continue reading Apple visionOS 2026 Features Spatial Widgets, Better Avatars
By
Paula ParisiJune 10, 2025
At WWDC 2025, Apple unveiled new features for Apple Intelligence including upgrades to Genmoji and Image Playground arriving with iOS 26 and other updated operating systems. Apple integrated ChatGPT into its Image Playground, allowing for the creation of generative AI images within the feature. In Messages, Image Playground will be able to generate new backgrounds for group chats. Apple is also adding live translation to its Phone app, as well as Messages and FaceTime. On audio-only calls, Apple Intelligence will generate a real-time voiced translation, while FaceTime will display live captions. Apple Intelligence updates span the iPhone, iPad, Mac, Apple Watch and Apple Vision Pro. Continue reading WWDC: Apple Intelligence Gets Updates, iOS 26 Is Unpacked
By
Paula ParisiMay 29, 2025
Apple is acquiring its first game studio — Vancouver-based RAC7, a two-person company best known for Apple Arcade’s breakout hit “Sneaky Sasquatch.” While Apple is couching the move as an exception rather than a calculated expansion into gaming, the lack of exclusive Apple Vision Pro gaming IP could be considered a disadvantage against competing platforms. In January, Nvidia announced that its GeForce NOW cloud gaming platform added support for more than 2,000 visionOS-compatible titles accessible through Apple’s Safari browser for 4K streaming at 120 fps. Continue reading Apple Buys into Game Industry with Purchase of RAC7 Studio
By
Paula ParisiMay 5, 2025
Apple reported revenue increased 5 percent to $95 billion in Q1, beating Wall Street analysts’ expectations. Net income was up by nearly 5 percent, to $24.8 billion, from the January-to-March period in 2024, and iPhone sales increased by 2 percent, helped by demand for the more affordably priced 16e model. Services were particularly strong, with $26.6 billion in revenue for the quarter, up from $23.9 billion year-over-year, also beating analysts’ expectations. But it isn’t exactly business as usual. CEO Tim Cook said tariffs will increase costs by $900 million in the June quarter. Continue reading Apple Quarter Beats Expectations, But Tariff Concerns Loom
By
Paula ParisiApril 1, 2025
Chinese smartphone giant Vivo is entering the XR headset market with a device called the Vivo Vision that is drawing comparisons to Apple’s Vision Pro in name and looks. The headset debut coincides with the announcement of the Vivo Robotics Lab, signaling a strategic expansion beyond mobile phones. Vivo EVP and COO Hu Baishan said that AI and robotics currently represent the height of technological achievement in the digital and physical worlds, and that the mobile phone industry, with its massive consumer base and advanced infrastructure is well-positioned to bridge the two worlds, “blending digital connectivity with physical capabilities.” Continue reading Smartphone Maker Vivo Intros Vision XR and Robotics Group
By
Paula ParisiFebruary 25, 2025
A year after the commercial release of the Vision Pro mixed reality headset, Apple is making progress adding Apple Intelligence, with visionOS 2.4, available now in developer beta in English with consumer release scheduled for April. The AI boost adds Writing Tools, which allows text composition “from scratch using ChatGPT,” as well as Image Playground and the custom emoji app Genmoji. It also integrates Spatial Gallery, a new Vision Pro app for the iPhone that includes a discovery mechanism for curated 3D movies and a remote-viewable Guest Mode for mobile. Additional features and languages will be added throughout the year. Continue reading Apple Intelligence, Guest Mode Coming to Vision Pro in April
By
Paula ParisiJanuary 29, 2025
In addition to the requisite security updates, Apple is introducing some day-to-day improvements with its new iOS 18.3. These mainly involve Apple Intelligence, now activated by default for the first time. Users that don’t want features such as ChatGPT Siri integration or Image Playground will have to disable them. Apple Intelligence notification summaries now appear in italicized print to stand out more. Apple at one point temporarily paused the AI summaries due to complaints over inaccurate information. Visual Intelligence can now provide information about animals and plants, and add data containing dates from pictures directly to a calendar. Continue reading Apple Intelligence Is On by Default for First Time with iOS 18.3
By
Paula ParisiJanuary 28, 2025
Google is serious about making Android the operating system of choice for smart glasses and XR eyewear. In an IP play, the Alphabet company is purchasing aspects of HTC Vive for $250 million in cash. Since debuting in 2016, Vive has earned the respect of competitors and an enthusiastic consumer fan base. While it hasn’t grabbed headlines with the same velocity as major players such as the Meta Quest or Apple Vision Pro, HTC is still pushing its Vive line of virtual and mixed reality headsets, accessories and games, and may be destined for a second act. Google gains HTC’s XR expertise at a propitious time. Continue reading Google Makes $250M Deal to ‘Accelerate’ XR Using HTC Vive
By
Paula ParisiJuly 26, 2024
Meta Platforms is bringing its Meta AI assistant to Quest 3 headsets in the U.S. and Canada. As part of the company’s ongoing collaboration with Microsoft, Quest 3’s Horizon OS will also get access to real-time information courtesy of Bing search. The update will also bring Meta AI with Vision — already integrated with the Ray-Ban Meta smart glasses — to Horizon OS, initially just in passthrough mode. “These changes will begin rolling out in the U.S. and Canada in experimental mode next month — and we’ll continue to improve the experience over time,” Meta explains. Continue reading Meta Brings AI Assistant, AI Vision to Some Quest Headsets
By
Paula ParisiJuly 3, 2024
Apple has released a public demo of the 4M AI model it developed in collaboration with the Swiss Federal Institute of Technology Lausanne (EPFL). The technology debuts seven months after the model was first open-sourced, allowing informed observers the opportunity to interact with it and assess its capabilities. Apple says 4M was built by applying masked modeling to a single unified Transformer encoder-decoder “across a wide range of input/output modalities — including text, images, geometric and semantic modalities, as well as neural network feature maps.” Continue reading Apple Launches Public Demo of Its Multimodal 4M AI Model
By
Paula ParisiJune 12, 2024
Apple is previewing visionOS 2, the next-gen operating system coming this fall for its Vision Pro mixed-reality headset. The new system includes a Mac Virtual Display that creates the ultra-wide equivalent of two side-by-side 4K monitors. The new OS updates navigational hand gestures and adds a Photos app feature that turns existing 2D pictures into spatial images. At WWDC Apple also announced that Blackmagic Design will release the URSA Cine Immersive, the first commercial camera system designed to capture images for the Vision Pro, and Canon unveiled a dual-lens optical setup for APS-C cameras. Continue reading Vision Pro Adds Dual 4K Virtual Display, URSA Cine Immersive
By
ETCentric StaffApril 15, 2024
Apple Vision Pro users disappointed by the Netflix webOS experience on the spatial computing wearable can now take advantage of the independently developed Supercut app, designed to enhance the streaming platform on Apple’s new headset, as well as to make Amazon Prime Video work better through a dedicated iPad app port. Created by Christian Privitelli, Supercut delivers the correct aspect ratio for each app, as well as eliminating black bars, and more. It also enables 4K streaming with Dolby Vision and Dolby Atmos. Privitelli is working on a version for streaming platform Plex. Continue reading Supercut Improves Streaming of Netflix, Amazon on Vision Pro
By
ETCentric StaffFebruary 13, 2024
In the wake of the recent Vision Pro launch, mostly positive reviews, and (reportedly) selling out of its modest 200,000 unit initial production run, Apple seems to have reignited its appetite for innovation. The company is said to be considering the release of a foldable iPhone after quietly developing the technology since 2018. A sticking point for the design-oriented firm may be the “ubiquitous foldable crease,” which has pundits speculating that Apple’s debut entry won’t hit the market before 2026. Early reports suggest the company is pursuing a clamshell form factor that folds lengthwise. Continue reading Is Foldable iPhone What’s Next for Apple After the Vision Pro?
By
ETCentric StaffFebruary 12, 2024
Apple has reportedly sold about 200,000 Vision Pro units since its U.S. release February 2, the day before the tech giant’s quarterly earnings showed net sales increased by 2 percent to $119.58 billion for the three months that ended December 31. It was the company’s first quarterly revenue increase in a year, driving $33.92 billion in profit for the period, a 13 percent uptick year-over-year. Apple has yet to release official numbers for the Vision Pro, which it describes as “a revolutionary spatial computer that seamlessly blends digital content with the physical world.” Based on early estimates, sales of the $3,500 device are likely to be too small to significantly impact the next quarter. Continue reading Apple’s Vision Pro Ignites Worldwide Interest as Sales Inch Up
By
Paula ParisiJanuary 19, 2024
Apple’s Vision Pro launches February 2 with pre-orders starting today. The mixed reality headset will have more than 150 3D movies available at launch, including content from Disney+ and Amazon Prime Video, as well as “immersive originals,” Apple says. While the company is positioning the $3,500 headset as “the ultimate entertainment device,” touting mind-blowing specs and a transformative experience, gaming currently drives an estimated 30 percent of immersive hardware revenue and non-gaming entertainment accounts for only 8 to 13 percent. Apple’s announcement focuses more on TV, movies, and sports than the Apple Arcade game hub. Continue reading Apple Pushes Immersive Entertainment for Vision Pro Headset