LG Display is rolling out its next generation in OLED technology, OLED.EX, which the company says will “enhance brightness up to 30 percent compared to conventional OLED displays.” The name is an acronym of “Evolution” and “eXperience,” and LG is tapping both to improve what is considered OLED’s weak link: lack of brightness compared to more expensive Mini LED displays. Since OLED displays “are self-emissive by nature” — without a separate backlight source — they achieve deep blacks and rich color expression. LG Display is tackling the brightness issue with a “deuterium and personalized algorithm-approach” to distinguish OLED.EX. Continue reading CES: LG Display Touts Next-Gen OLED and Curved Screens