Virtual Advertising Finds its Way into TV Syndication

  • Virtual advertising is making its way into re-runs.
  • An episode of “How I Met Your Mother” (that originally ran on CBS in March 2007) recently aired in syndication featuring a magazine cover that mentions a new movie, “Zookeeper.”
  • The Kevin James comedy that appears in the four-year-old episode premieres today.
  • The digital ad is an example of “virtual advertising” that inserts messages into video that wasn’t originally there — not a new technology, but perhaps an interesting approach for repurposed content.
  • The article includes links to images before and after the digital insertion.