Free video streaming service Crackle has become one of the first third-party publishers to support Amazon Interactive Video Ads. The integration via the Crackle Connex sales arm will let consumers learn more about a product or add a product to their Amazon shopping cart directly from the screen during an ad break. Crackle parent company Chicken Soup for the Soul Entertainment is expected to add Amazon ads to its Chicken Soup for the Soul and Redbox VOD apps in the future. The agreement also allows Amazon Fire TV customers to watch free movies and TV shows via Redbox. Continue reading Crackle Using Amazon Tech to Test Interactive Shopping Ads

Ireland’s Data Protection Commission (DPC) announced a TikTok fine of about $368 million today based on how the popular social platform processes data of younger users. DPC announced in 2021 that it was investigating TikTok’s compliance with the European Union’s General Data Protection Regulation (GDPR) privacy and security laws. The investigation identified specific problems with TikTok’s default account settings, the Family Pairing settings, and its age verification process (although the age verification model did not violate GDPR, the probe found that TikTok did not sufficiently protect the privacy of children under 13 who were able to create an account). Continue reading Ireland Fines TikTok $368 Million for Mishandling of User Data

TikTok had a high-profile at New York Fashion Week, courting the marketing departments of companies including Gucci, Madewell and H&M at a splashy event at the East Village restaurant Cathédrale, decorated with mannequins bedecked in TikTok-inspired togs and a video wall featuring the “little luxuries” touted by TikTok users. While TikTok has succeeded in making itself a mandatory advertising outlet for many brands, the Fashion Week outreach was part of the platform’s effort to transition to a sales platform in its own right as after a year of testing it finally rolls out TikTok Shop for all U.S. users. Continue reading TikTok Shop Rolls Out to U.S. Users Following Year of Testing

While mainly used by creators for extreme sports photography, the tiny GoPro Hero had its close-up moment in 2015’s “The Martian” to capture the effect of driving a rover across the surface of Mars. It was also used for some action shots in 2021’s “The King’s Man.” Changes to the new Hero 12 Black bring the action cam closer to something storytellers might want to try. Upgrades include the GoPro Enduro battery, with up to 2x longer runtime than its predecessor, and the Max Lens Mod 2.0 accessory, which enables a vast 177-degree field-of-view at 4K/60 fps. Continue reading GoPro’s Hero 12 Black Offers Something for Pros and Creators

YouTube is increasingly popular among connected TV (CTV) viewers who no longer turn to the social video service only for music videos or one-off skits. YouTube says that in the U.S., 65 percent of CTV watch time is on content that is 21 minutes or longer. The shift has prompted the Google-owned platform to change its approach to display advertising. The company is experimenting with longer but fewer ad breaks and limiting creator control with regard to ad placement on new videos. A new countdown timer more prominently displays the time until an ad ends or can be skipped. Continue reading YouTube Connected TV Popularity Prompts Ad Break Testing

Sony has introduced two new cameras in its 7C series of compact full-frame interchangeable lens cameras for photographers and videographers. The new Alpha 7C R model has a 61-megapixel high-resolution sensor. The second-generation Alpha 7C II is equipped with a full-frame sensor for 33 effective MP. Both are compact and lightweight (approximately 18 ounces), combining quality and portability for stills and clips. “As the demand for sending and sharing captured content on social media networks has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras,” Sony says. Continue reading Sony Showcases New Alpha 7C Series Cameras at IFA 2023

Seattle-area startup Irreverent Labs has shifted its focus from blockchain-based video games and NFTs to artificial intelligence. Specifically, it wants to build foundation models for text-to-video generation and related content creation tools. Text-to-video is being explored by several companies but is still in development. Samsung Next was intrigued enough with the proposition to invest an undisclosed sum in Irreverent. While there are several apps that output cartoonish results, ambitious efforts are limited. Animations that aim for photorealism, such as Meta’s Make-a-Video and Runway’s Gen-2, can output only four or five seconds of video at a time. Continue reading Samsung Next Invests in Irreverent Labs’ Text-to-Video Tech

Unveiled at IFA 2023, Sony’s Xperia 5 V is a smartphone aimed at creators that also happens to be an entertainment powerhouse. Features include a 6.1-inch OLED HD+ screen, Bravia X1 mobile image engine, and a front stage sound system with “powerful deep bass” that Sony says eliminates the need for external speakers. Building on the preceding model, upgrades include the Video Creator app, which edits select video content into a finished clip in about a minute. This new iteration shoots 4K video at up to 120fps in HDR and features optical image stabilization. A dedicated microphone can isolate and capture the main vocal amidst environmental noise and other voices. Continue reading Sony Xperia 5 V Phone Is Built for Creators and Entertainment

Google DeepMind and Google Cloud have teamed to launch what they claim is an indelible AI watermark tool, which if it works would mark an industry first. Called SynthID, the technique for identifying AI-generated images is being launched in beta. The technology embeds its digital watermark “directly into the pixels of an image, making it imperceptible to the human eye, but detectable for identification,” according to DeepMind. SynthID is being released to a limited number of Google’s Vertex AI customers using Imagen, a Google AI language model that generates photorealistic images. Continue reading Google Introduces an AI Watermark That Cannot Be Removed

Nielsen just released its 2023 State of Play report analyzing trends in streaming media based on data and insights provided by its content solutions business unit Gracenote. While it’s no surprise that audiences are faced with overwhelming choice — with nearly 40,000 individual FAST channels, streaming providers and aggregators to choose from — what is a stunner is that 20 percent of viewers, or 1 in 5, say that when they don’t know what to watch, even after browsing, they opt to end the TV session and find something else to do. According to Nielsen, viewers now devote about 10.5 minutes per TV session figuring out what to watch. Continue reading Viewers Are Struggling with the Growth of Streaming Options

YouTube has shared a video designed to demystify the algorithm that determines which Shorts get recommended, driving discovery and potential virality. Unlike TikTok and Instagram, YouTube didn’t reveal its top secrets by sharing specific details. In the Q&A presentation, Shorts Product Lead Todd Sherman answered frequently asked questions and emphasized the differences in how viewers consume content on Shorts versus YouTube. While the former involves swiping through hundreds of clips, flagship users are exposed to 10 or 20 videos and must proactively click or tap to play. Continue reading YouTube Unravels Shorts, Demystifying Discovery Algorithm

Amazon is using artificial intelligence to change the way viewers experience “Thursday Night Football” on Amazon Prime Video this season. Now in the second year of its 10-year NFL deal, Amazon joins Disney’s ESPN in using AI to change how people experience televised sports by parsing a variety of analytics and using machine learning to interpret 2D video into 3D for a variety of viewpoints on any play. Amazon is auto-generating highlights feeds for each game, so late arrivals can catch up. September 14 marks the debut of the new AI Prime features and the games in 1080p HDR. Continue reading Amazon Integrating AI to Modernize NFL Viewing Experience

Spotify and Apple are running neck-and-neck in U.S. podcasting, with various surveys showing one or the other in first place. Not wanting to be shown up by Apple, which launched new creators tools this week, Spotify followed suit at the Podcast Movement conference in Denver, announcing customization features and a new audience performance dashboard. For the first time, podcasters will be able to customize parts of their podcast landing page, adding a bio and social media handles. “Spotify is working to build a more robust podcast ecosystem that serves creators, listeners, and advertisers at scale,” said Austin Lamon, director of podcasts. Continue reading Spotify Upgrades Podcast Customization, Audience Analytics

Amazon’s live-streaming video service Twitch has begun testing a vertical presentation it’s calling the “Discovery Feed” designed to make it easier for users to browse and find new content. The interactive gaming and entertainment platform is the latest to emulate TikTok’s flagship vertical scroll, joining recent converts YouTube, Reddit, Spotify and Amazon. Beginning this week, select users will be able to access the new viewing format, although initially it will be populated with horizontally-framed creator clips, Twitch says, explaining that the framing will switch to vertical “as the feed evolves.” Continue reading Twitch Is Testing New Vertical-Scroll Feed to Boost Discovery

Amazon continues to expand its FAST portfolio, updating the Fire TV app with new channels from Variety, GameSpot, Rolling Stone, The Hollywood Reporter, Billboard, Funny or Die, TVLine, Honest Trailers, Looper, Slash Film and more. They join the 400-plus Fire TV Channels that Amazon launched in May when the free streaming service debuted with content ranging from sports and entertainment to cooking, travel and gaming, featuring brands such as ABC News, FOX Sports, CBS Sports HQ, IGN, IMDb and Martha Stewart. In addition to responding to Alexa voice commands, Fire TV features a newly introduced navigational sidebar for browsing. Continue reading Amazon Updates Fire TV: New Channels, Sidebar Navigation