Among the many tech advancements unveiled at Google Cloud Next include a major generative media upgrade to Vertex AI, Google Cloud’s managed AI development platform. The new Vertex AI Media Studio lets enterprise users generate complete videos from scratch using text prompts. Lyria, Google’s text-to-music model is now available on Vertex in private preview. Both are subject to an “allowlist.” Chirp 3 now creates custom voices with just 10 seconds of audio input, while Imagen 3 has gained improved abilities for reconstructing missing or damaged portions of an image. Continue reading Vertex AI Movie Studio Can Create Videos from Start to Score

YouTube is rolling out a new tool called Music Assistant to its Creator Music marketplace. Music Assistant uses generative AI to automatically add royalty-free instrumental background music to long-form videos. Accessed via a dedicated tab in Creator Music, Music Assistant provides more control over things like the style, mood and instruments of the desired music, which is requested via text prompts. Creator Music is available in the U.S. to creators enrolled in the YouTube Partner Program. YouTube is also experimenting with a Shorts feature that automatically synchronizes audio for short-form video creators. Continue reading YouTube Brings Generative Music Assistant to Video Creation

Amazon has updated its Nova model series, with Nova Reel 1.1 now able to generate AI videos of up to two minutes as well as gaining a new ‘multi-shot’ feature. Announced in December, Nova Reel marked Amazon’s initial foray into generative video. AWS developer advocate Elizabeth Fuentes says that Nova Reel accommodates user prompts of up to 4,000 characters that can generate a series of six-second shots for a sequence totaling two minutes. The company also introduced the Nova Sonic real-time voice model that supports third-party enterprise development. Continue reading AWS Updates Nova Reels and Adds Nova Sonic Voice Model

ByteDance is testing TikTok for Artists, a free feature performers can use to manage music and mesh with fans. Aimed at generating exposure and building engagement, the feature also provides analytics — from fan insights to performance metrics and trend reports. The Artists platform is now being tested in Australia, Indonesia, Japan, Korea and New Zealand. Though the U.S. deadline for ByteDance to remove TikTok from Chinese control was extended by 75 days (a second time) from April 5 to June 19, the social media app’s future here is more uncertain than ever. Continue reading ByteDance Tests TikTok for Artists with Its U.S. Fate in Limbo

Vimeo is launching Vimeo Streaming, a turnkey platform that allows businesses, creators, and just about anyone to create and monetize their own branded streaming service. The announcement was timed to the 2025 NAB Show. Vimeo suggests the new offering — described as “a technological leap forward for content and media businesses” — is the next generation of its existing over-the-top product that is already helping creators earn $429 million per month. The approach is similar to YouTube with more design flexibility and brand control, but living on the Web, outside the cozy confines of social media with its built-in audiences. Continue reading Vimeo Streaming Helps Creators Build Subscription Platforms

Google’s YouTube is rolling out new tools to make YouTube Shorts even more competitive with social-video platform TikTok. The new publishing suite includes an improved video editor, a tool for generating AI stickers, enhanced templates, and a feature that can synchronize content to a musical beat. YouTube says the upgraded editing feature will provide users with the ability to make more precise adjustments, fine-tuning the timing of each clip. Users can “move or remove clips to create a rough version, add music or timed text, and preview their Short to make sure it tells the story the way they want it to,” according to YouTube. Continue reading YouTube Shorts Updates Video Tools to Compete with TikTok

The QVC Group has launched TikTok U.S.’s first 24/7 live third-party social shopping stream with a berth on TikTok Shop. The move builds on QVC’s existing presence on TikTok Shop, a tab within the TikTok app where it debuted in August 2024. QVC, which launched in 1986 as the Quality Value Channel, built its business around live cable TV shopping but has seen the sector contract due to cord cutting. QVC Group CEO David Rawlinson is tasked with reinventing the network by engaging younger shoppers through social media. QVC Group is a subsidiary of John Malone’s Liberty Media. Continue reading QVC First with Live 24/7 Branded Shopping Stream on TikTok

Netflix has gone multilingual, adding a feature that lets viewers choose from a list of more than 30 languages for dubbing or subtitles on any title. The option has previously only been available via mobile and Web browsers, with TV options limited to a handful of choices deemed relevant based on geographic location. Referencing some of its most popular programming — such as South Korea’s “Squid Game,” Spain’s “Berlin” and France’s “Lupin” — Netflix explains, “we know that language availability is what helped these stories and characters find fans beyond their country of origin.” Continue reading Netflix Expands Dubbing and Subtitle Options to 30 Languages

Meta Platforms is developing a deluxe entry for its popular Ray-Ban Meta smart glasses line that is said to incorporate hand-gesture controls and will include a screen for displaying photos and apps. The price tag will reportedly be more than $1,000 (and possibly as high as $1,400) when the item hits the shelves, possibly by the end of this year. Code-named Hypernova, the souped-up eyewear is part of a Meta plan to make a wearable alternative to Apple iPhones. Existing Ray-Ban Meta glasses can pair with Android phones to make calls. Continue reading New Ray-Ban Meta Smart Glasses to Include Built-In Screen

Runway has introduced a new video generation model, launching a next phase of competition that could transform film production. Notably, its Gen-4 system improves the consistency of characters, locations and objects across multiple scenes, an elusive prospect for most AI video generators. The New York-based startup calls its new development “a step towards Universal Generative Models that understand the world.” The key, Runway says, is to provide a single reference image of the character, item or environment as part of the model’s project material. Runway Gen-4 can generate 5- and 10-second clips at 720p resolution. Continue reading Runway Gen-4 Tackles AI’s Elusive Video Scene Consistency

During Nvidia’s GTC AI Conference in San Jose earlier this month, VP and GM of Media & Entertainment Richard Kerris presented the Nvidia Media2 initiative that builds on the company’s Blackwell GPU foundation to enable real-time AI solutions for all aspects of media production workflows. His talk showcased a broad range of generative AI breakthroughs in real-time ray tracing and VFX, video search and summarization, and musically-based sound effects (SFX). Kerris also shared insights on the media industry’s reception to AI thus far and humbly implored the audience to consider using such technology as an effective new tool for storytelling. Continue reading Nvidia Forges AI Initiative to Streamline Production Workflows

Alibaba Cloud has released Qwen2.5-Omni-7B, a new AI model the company claims is efficient enough to run on edge devices like mobile phones and laptops. Boasting a relatively light 7-billion parameter footprint, Qwen2.5-Omni-7B understands text, images, audio and video and generates real-time responses in text and natural speech. Alibaba says its combination of compact size and multimodal capabilities is “unique,” offering “the perfect foundation for developing agile, cost-effective AI agents that deliver tangible value, especially intelligent voice applications.” One example would be using a phone’s camera to help a vision impaired-person navigate their environment. Continue reading Alibaba’s Powerful Multimodal Qwen Model Is Built for Mobile

Google has released what it calls its most intelligent AI model yet, Gemini 2.5. The first 2.5 model release, an experimental version of Gemini 2.5 Pro, is a next-gen reasoning model that Google says outperformed OpenAI o3-mini and Claude 3.7 Sonnet from Anthropic on common benchmarks “by meaningful margins.” Gemini 2.5 models “are thinking models, capable of reasoning through their thoughts before responding, resulting in enhanced performance and improved accuracy,” according to Google. The new model comes just three months after Google released Gemini 2.0 with reasoning and agentic capabilities. Continue reading Google Debuts Next-Gen Reasoning Models with Gemini 2.5

Netflix has begun streaming HDR10+ programming for AV1-enabled devices, enhancing the customer viewing experience for subscribers at the $25 per month Premium level. Previously, high-definition content had been limited to HDR10 and Dolby Vision, which it will continue to offer. Netflix has been “a pioneering adopter of High Dynamic Range (HDR) technology” starting nearly a decade ago, not only streaming in the format but also producing and encoding in it. “In the last five years, HDR streaming has increased by more than 300 percent” on Netflix while HDR-configured devices have more than doubled, according to the company. Continue reading Netflix Enhanced Viewing Supports HDR10+ on AV1 Devices

Search firm Perplexity AI has renewed its push to acquire TikTok, outlining its vision for “Rebuilding TikTok in America.” As ByteDance approaches its extended deadline of April 5 to sell TikTok or see it banned here in the U.S., Oracle and its cohort of investors have emerged the frontrunners. While the three-year-old Perplexity is a longshot — with observers saying it does not have the cash on hand to purchase the social powerhouse — with deep-pocketed investors including Nvidia, Databricks and Amazon founder Jeff Bezos, it likely has access to funding should its offer be accepted. Continue reading Perplexity AI Outlines Pitch to Acquire TikTok, Rebuild for U.S.