By
Paula ParisiJune 14, 2024
Northern California startup Luma AI has released Dream Machine, a model that generates realistic videos from text prompts and images. Built on a scalable and multimodal transformer architecture and “trained directly on videos,” Dream Machine can create “action-packed scenes” that are physically accurate and consistent, says Luma, which has a free version of the model in public beta. Dream Machine is what Luma calls the first step toward “a universal imagination engine,” while others are calling it “powerful” and “slammed with traffic.” Though Luma has shared scant details, each posted sequence looks to be about 5 seconds long. Continue reading Luma AI Dream Machine Video Generator in Free Public Beta
By
Paula ParisiJune 14, 2024
China’s Kuaishou Technology has a video generator called Kling AI in public beta that is getting great word-of-mouth, with comments from “incredibly realistic” to “Sora killer,” a reference to OpenAI’s still in closed beta video generator. Kuaishou claims that using only text prompts, Kling can generate “AI videos that closely mimic the real world’s complex motion patterns and physical characteristics,” in sequences as long as two minutes at 30 fps and 1080p, while supporting various aspect ratios. Kuaishou is China’s second most popular short-form video app, after ByteDance’s Douyin, the Chinese version of TikTok. Continue reading ByteDance Rival Kuaishou Creates Kling AI Video Generator
By
Paula ParisiJune 12, 2024
Apple is previewing visionOS 2, the next-gen operating system coming this fall for its Vision Pro mixed-reality headset. The new system includes a Mac Virtual Display that creates the ultra-wide equivalent of two side-by-side 4K monitors. The new OS updates navigational hand gestures and adds a Photos app feature that turns existing 2D pictures into spatial images. At WWDC Apple also announced that Blackmagic Design will release the URSA Cine Immersive, the first commercial camera system designed to capture images for the Vision Pro, and Canon unveiled a dual-lens optical setup for APS-C cameras. Continue reading Vision Pro Adds Dual 4K Virtual Display, URSA Cine Immersive
By
Paula ParisiJune 12, 2024
Alphabet is rolling out the Google TV network, an advertising platform that will for the first time allow media buyers to slot ads across the entire Google TV platform of more than 125 channels with one transaction. Google says those ads will reach the 20 million monthly active users who use Google TV and other Android TV OS devices to watch live sports, full-length TV shows, movies and more. Initially offering “staple connected-TV ad formats” — including non-skippable and 6-second bumpers ads — placed in-stream, Google says there are more formats to come. Continue reading Google TV Network is Alphabet’s New In-Stream Ad Platform
By
Paula ParisiJune 10, 2024
Nielsen will begin measuring the performance of Lionsgate‘s MovieSphere channel (available on 18 streaming platforms), making it the first major FAST service to get a deep dive regularly disseminated to clients by the analytics firm. Nielsen also collects data from Roku, Peacock, Pluto and Tubi, compiling them as part of the macro view in its monthly trends report “The Gauge.” Detailed MovieSphere data will now be collected and distributed to Nielsen’s ad buyer clients along with the material they receive for traditional networks. Lionsgate launched MovieSphere in 2020, serving-up free movies in AVOD and linear formats. Continue reading MovieSphere Is First Major FAST Channel Measured by Nielsen
By
Paula ParisiJune 7, 2024
Lux, the company behind the popular photography app Halide, is releasing an iPhone video app called Kino that makes it easy to add professional cinematic looks using only a smartphone. Kino’s Instant Grade feature lets users apply from a selection of color grade presets with a few simple taps. It can also apply cinematic motion blur using AutoMotion, adjusting the crisp images the iPhone tries to capture by default to “the dreamlike feeling of a motion picture.” Designed for professionals, but straightforward enough for amateurs to use, Kino supports external hard drives and iCloud backup. Continue reading Lux Brings Cinematic Tools to iPhone Shooters with Kino App
By
Paula ParisiJune 6, 2024
ElevenLabs has launched its text-to-sound generator Sound Effects for all users, available now at the company’s website. The new AI tool can create audio effects, short instrumental tracks, soundscapes and even character voices. Sound Effects “has been designed to help creators — including film and television studios, video game developers, and social media content creators — generate rich and immersive soundscapes quickly, affordably and at scale,” according to the startup, which developed the tool in partnership with Shutterstock, using its library of licensed audio tracks. Continue reading ElevenLabs Launches an AI Tool for Generating Sound Effects
By
Paula ParisiJune 6, 2024
Instagram is testing unskippable ads that will appear in users’ feeds. Screenshots of the new ad unit, which users can’t scroll through, began circulating on sites like Reddit and X, prompting general outrage, followed by confirmation that the test is underway. The ads include a countdown timer like those used in some streaming shows that prevent the ability to fast forward and also lock users onto the message without the ability to browse elsewhere on the site until the ad plays through. The approach is similar to the YouTube model for ads that appear before and midway through videos. Continue reading Instagram Users Angered by Test of ‘Unskippable’ Video Ads
By
Paula ParisiJune 4, 2024
A year after its announcement, Fable is launching Showrunner, a platform that lets anyone make TV-style animated content by writing prompts that are turned into shows by generative AI. The San Francisco company run by CEO Edward Saatchi with recruits from Oculus, Pixar and various AI startups is launching 10 shows that let users make their own episodes “from their couch,” waiting only minutes to see the finished result, according to Saatchi, who says a 15-word prompt is enough to generate 10- to 20-minute episodes. Saatchi is hoping Fable’s shows can garner an audience by self-publishing on Amazon Prime. Continue reading Fable Launches Showrunner Animated Episodic TV Generator
By
Paula ParisiMay 23, 2024
Autodesk is going all-in on artificial intelligence with the acquisition of AI startup Wonder Dynamics, maker of the Wonder Studio VFX tool. Autodesk — whose products include Maya, 3ds Max and Flame — worked with Wonder on a Maya plug-in last year and appears to have been impressed. Wonder Studio was purpose-built to be compatible with 3D tools like Maya, largely automating the process of putting 3D characters within live-action scenes. Terms of the deal were not disclosed, and Autodesk did not detail plans for integrating Wonder Dynamics, but it’s likely the company’s AI expertise will make itself felt across the portfolio. Continue reading Autodesk Buys Wonder Dynamics, AI VFX App Wonder Studio
By
Paula ParisiMay 22, 2024
Bundling is back. Following the cord-cutting that led to a decline in content subscriptions, consumers now indicate they want multi-service deals, with discounts and choice as to what type of content is included. A new study from Hub Entertainment Research indicates that traditional SVODs have declined overall in household usage while areas such as gaming, music, podcasts and social media have increased. “TV is no longer the center of the entertainment universe,” the study suggests, noting premium video only accounts for about 6.3 percent of consumers’ total entertainment sources. Continue reading Study Finds Many Consumers Seeking Multi-Service Bundles
By
Paula ParisiMay 21, 2024
TikTok is experimenting with allowing users to upload 60-minute videos. The feature is being tested among a limited group of users in certain markets, with no immediate plans for a wider rollout, according to reports, which couch it as a move to take on the short-form platform’s biggest competitor, Google’s YouTube. TikTok debuted in 2016 with a native video format of 15-seconds, though the company has been expanding permissible durations over the years. TikTok users have reportedly been requesting the ability to post longer content for areas such tutorials, demos and sketch comedy. Continue reading TikTok Tests Long-Form Video That Could Challenge YouTube
By
Paula ParisiMay 20, 2024
Netflix is launching its own ad server, bringing control of the advertising experience of its 270 million subscribers in-house. The company will use its new ad tech to create personalized ads that can be highly targetable, Netflix President of Advertising Amy Reinhard said onstage at the upfronts, providing brands with new ways to buy and to slice and dice consumer data. The deployment puts Netflix in the mix with other industry heavyweights like Google, Amazon and Comcast, which also operate their own ad servers. The move comes 18 months after Netflix entered the advertising business in partnership with Microsoft. Continue reading Netflix Takes Advertising In-House with Launch of Ad Server
By
Paula ParisiMay 16, 2024
Google is launching two new AI models: the video generator Veo and Imagen 3, billed as the company’s “highest quality text-to-image model yet.” The products were introduced at Google I/O this week, where new demo recordings created using the Music AI Sandbox were also showcased. The 1080p Veo videos can be generated in “a wide range of cinematic and visual styles” and run “over a minute” in length, Google says. Veo is available in private preview in VideoFX by joining a waitlist. At a future date, the company plans to bring some Veo capabilities to YouTube Shorts and other products. Continue reading Veo AI Image Generator and Imagen 3 Unveiled at Google I/O
By
Paula ParisiMay 16, 2024
Google has infused search with more Gemini AI, adding expanded AI Overviews and more planning and research capabilities. “Ask whatever’s on your mind or whatever you need to get done — from researching to planning to brainstorming — and Google will take care of the legwork” culling from “a knowledge base of billions of facts about people, places and things,” explained Google and Alphabet CEO Sundar Pichai at the Google I/O developer conference. AI Overviews will roll out to all U.S. users this week. Coming soon are customizable AI Overview options that can simplify language or add more detail. Continue reading Google Ups AI Quotient with Search-Optimized Gemini Model