Santa Monica-based Snapchat announced a new Monetization Program for content creators this week that will feature expanded revenue opportunities and evolving rewards. Beginning February 1, creators that have at least 50,000 followers and post at least 25 times each month to Saved Stories or Spotlight videos will have the option to place ads in videos that are longer than one minute. Eligible creators would also need to meet one of the following criteria in the most recent month: 10 million Snap views, one million Spotlight views, or 12,000 hours of total view time. According to Snap, Spotlight video viewership is up 25 percent year-over-year. Continue reading Snapchat to Empower Creators with Video Monetization Plan

Ten months after its preview, OpenAI has officially released a Sora video model called Sora Turbo. Described as “hyperrealistic,” Sora Turbo generates clips of 10 to 20 seconds from text or image inputs. It outputs video in widescreen, vertical or square aspect ratios at resolutions from 480p to 1080p. The new product is being made available to ChatGPT Plus and Pro subscribers ($20 and $200 per month, respectively) but is not yet included with ChatGPT Team, Enterprise, or Edu plans, or available to minors. The company explains that Sora videos contain C2PA⁠ metadata indicating that they were generated by AI. Continue reading OpenAI Releases Sora, Adding It to ChatGPT Plus, Pro Plans

Hundreds of thousands more YouTube channels are gaining access to its AI-powered auto-dubbing feature, which generates audio translation tracks for YouTube videos, helping to make the platform’s content more accessible to viewers around the world. The expanded rollout targets informational channels in the Partner Program, such as tutorials on cooking, sewing, tourism and home improvement. Availability “will expand to other types of content soon,” according to video streamer, which began testing the feature with select creators last year. Based on technology developed by Aloud, YouTube’s auto-dubbing emerged from the Area 120 internal incubator program. Continue reading YouTube Expands Access to Improved AI-Powered Dubbing

Walmart has closed its $2.3 billion all-cash acquisition of smart television maker Vizio. The deal increases the retail giant’s media clout, signaling an expansion of its video-based advertising efforts and interest in content-based marketing. “The acquisition of Vizio and its SmartCast operating system allows Walmart to serve its customers in new ways to enhance their shopping journeys,” Walmart said in concluding the deal, initiated in February. Walmart’s media efforts to date have focused around Walmart Connect, which works with brands to position ads across Walmart.com and in the company’s U.S. stores. Continue reading Walmart Closes $2.3 Billion Acquisition of Vizio, SmartCast OS

Amazon Web Services has opened AWS Data Transfer Terminals in Los Angeles and New York. These secure physical locations allow customers to bring their storage devices for fast uploads to the AWS Cloud. The enterprise service can significantly reduce data ingestion time for use cases including uploads of “large datasets from fleets of vehicles collecting data in metro areas for training machine learning models” as well as “digital audio and video files from content creators for media processing workloads” and local government organizations compiling geographical and other smart city data. Continue reading AWS Opens Physical Locations for Fast, Secure Data Uploads

Anticipating what one outlet calls “the likely imminent release of OpenAI’s Sora,” generative AI video competitors are compelled to step up their game. Luma AI has released a major upgrade to its Dream Machine, speeding its already quick video generation and enabling a chat function for natural language prompts, so you can talk to it as with OpenAI’s ChatGPT. In addition to the new interface, Dream Machine is going mobile and adding a new foundation image model, Luma AI Photon, which “has been purpose built to advance the power and capabilities of Dream Machine,” according to the company. Continue reading Luma AI Upgrades Its Video Generator and Adds Image Model

Lightricks has released an AI model called LTX Video (LTXV) it says generates five seconds of 768 x 512 resolution video (121 frames) in just four seconds, outputting in less time than it takes to watch. The model can run on consumer-grade hardware and is open source, positioning Lightricks as a mass market challenger to firms like Adobe, OpenAI, Google and their proprietary systems. “It’s time for an open-sourced video model that the global academic and developer community can build on and help shape the future of AI video,” Lightricks co-founder and CEO Zeev Farbman said. Continue reading Lightricks LTX Video Model Impresses with Speed and Motion

Subscription-free streaming platform Plex — which features more than 600 channels, movies and TV shows — has redesigned its user interface to emphasize discovery and personalization. The new look is available in preview on mobile, with a public rollout planned in the weeks to come. “For personal media pros, we’ve centralized media libraries into a dedicated tab,” explains Plex, noting it’s added an option to save favorite libraries and quickly access power-user features. The Watchlist now has a dedicated spot in the navigation bar. Customers are using Plex to “find any title, anytime,” then linking it across services or adding it to the Watchlist. Continue reading Free Streaming Video Platform Plex Redesigns User Interface

DirecTV has abandoned its proposed merger with Dish Network after EchoStar bondholders with $10.7 billion of debt in Dish and its DBS subsidiary rejected an exchange provision, dooming a deal that would have created the largest pay-TV service in the U.S. EchoStar announced it respects the decision and will continue to operate its own pay-TV brands. While DirecTV still believes the merger “would have benefitted all stakeholders,” it deemed the exchange necessary to protect its balance sheet operational flexibility, DirecTV CEO Bill Morrow explained. Continue reading DirecTV Terminates Deal to Merge with Rival EchoStar’s Dish

Tubi has come up with a unique way to showcase its catalog of 250,000 movies and TV episodes: a feed of short-form videos similar to TikTok content. Called “Scenes,” the feature is available via Tubi’s mobile app for Android and iOS. Tubi, the Fox Corporation free ad-supported streaming television (FAST) service, hopes Scenes will help Tubi viewers find what to watch as part of a “strategy to provide effortless entertainment on mobile.” Tubi already leverages machine learning and AI models to help personalize its recommendation experience and encourage discovery. Continue reading Tubi Introduces Short-Form Video Clips with Scenes Feature

After more than a decade, Apple has released Final Cut Pro 11, its first major update to the non-linear editing app. New features include AI-powered masking, spatial video editing for projects destined for the Apple Vision Pro and the ability to generate captions directly in the timeline, as well as some general workflow improvements. Final Cut Pro 11 is free for current users while newbies will pay $299 for a one-time purchase. Improvements have also been made to Final Cut Pro for iPad and Final Cut Camera, adding new creative options across Mac, iPad and iPhone. Continue reading Apple Final Cut Pro 11 Adds AI Features Powered by M Chips

YouTube has come up with a new way for creators to earn. During vertical live streams, viewers can now gift hosts with “Jewels,” a form of digital currency available for purchase. The gifts appear onscreen as animations during vertical live streams, but are a cash equivalent for creators. The initial denomination, “Rubies,” equal one cent per stone, or about $1 per 100 Rubies. The new feature is rolling out to eligible creators in the U.S. who are currently enrolled in the YouTube Partner Program (YPP) and have accepted the Virtual Items Module in YouTube Studio. Continue reading YouTube Introduces Jewels, a New Way for Creators to Earn

AI is apparently whetting appetites for more than creative exploration. Yum Brands, which owns Taco Bell, KFC and Pizza Hut, says its new AI-driven marketing campaigns are driving more customers into stores, increasing purchases and reducing churn. Trials with “personalized marketing campaigns” that leverage artificial intelligence to produce are leading to strong results, according to the company. Meanwhile, Coca-Cola has revamped its circa 1995 “Holidays Are Coming” TV ad with the help of artificial intelligence and production studio Secret Level, though the critical and customer reaction to that has reportedly been mixed. Continue reading Small to Super-Sized Businesses Are Getting a Boost from AI

The Walt Disney Company’s revenue rose to $91.4 billion for its fiscal year 2024, which ended September 28, a 2.8 percent increase from 2023. For the fourth quarter, revenue rose 6 percent to $22.6 billion, in line with analysts’ expectations. Company-wide, net profit climbed 74 percent in Q4, to $460 million, thanks largely to the strength of the streaming and theatrical film units. Improvements in the Disney+, Hulu and ESPN+ businesses marked the streaming sector’s second consecutive quarterly profit. Net profit for the year was a tick under $5 billion, up a whopping 111 percent from 2023. The results sent Disney shares up 6.2 percent on Thursday. Continue reading Disney Ends Fiscal Q4 Strong Thanks to Movies and Streaming

Signal, the encrypted messaging app, has added video call features that could position the company as a rival to communication platforms such as Zoom, Microsoft Teams and Google Meet. Signal has also added a “Calls” tab that lets users initiate new calls, review call history and create call links, which can conveniently be shared with colleagues via normal messaging instead of having to create specific call groups. The reusable links also make it easy to share invites for recurring calls. Signal Calls is available for iOS, Android and desktop. The desktop app lets users choose between grid, sidebar and speaker views. Continue reading Signal’s New Video Call Feature Takes on Zoom, Meet, Teams