Popular YouTube Programmer to More Closely Resemble Cable

YouTube’s most popular programmer, Maker Studios, is restructuring its network of genre-ranging channels in an effort to better reach consumers and advertisers. Its more than 55,000 channels will be organized into four units: men, women, family, and entertainment programming. At the Variety Entertainment & Tech Summit on Monday, Maker Studios chairman Ynon Kreiz also unveiled Maker Max, which allows content creators to more easily manage their videos. Continue reading Popular YouTube Programmer to More Closely Resemble Cable

Hollywood and Electronics Industry Must Build Digital Bridge

As movies are released in higher-definition formats that require more data to play on various devices, the film and CE industries must build a “digital bridge.” So said Twentieth Century Fox Home Entertainment President Mike Dunn at a keynote Monday at the CEA Industry Forum in Century City. The new 4K Ultra HD format has sharper imagery and sound, but is not yet cost-effective. New Blu-ray players are being developed to address that, while cloud storage will also play a role. Continue reading Hollywood and Electronics Industry Must Build Digital Bridge

‘Breaking Bad’ Creator Credits Illegal Downloads for Popularity

Vince Gilligan, the creator of the Emmy-winning series “Breaking Bad,” told BBC in a recent interview that he attributed the show’s following in part to illegal downloads. The dramatic final episode was downloaded illegally more than 500,000 times in just 12 hours — the show’s most pirated episode, according to Variety. But Gilligan also says those downloads negatively affected the people who worked on the show and earned them less money as a result. Continue reading ‘Breaking Bad’ Creator Credits Illegal Downloads for Popularity

Digital Disruption Could Create New Opportunities for Video

The video entertainment business is facing disruption as online services such as Netflix, Hulu and YouTube continue to shape media consumption. What if the unavoidable disruption isn’t actually the worst thing for the industry? Some see digital disruption to mean a complete replacement of traditional models, while others see an array of opportunities made possible by expansion of the video business. Continue reading Digital Disruption Could Create New Opportunities for Video

Variety Drops Daily Publishing, Opts for New Weekly Edition

Entertainment trade publication Variety has announced it will end its long-running daily publication schedule after March 19 and launch a new weekly Tuesday edition. The five-days-a-week newspaper and Sunday magazine will both shutter this month. Under new owner Penske Media, the publication’s digital Variety.com edition will also drop its paid-subscription plan and will be offered for free. Continue reading Variety Drops Daily Publishing, Opts for New Weekly Edition

Yahoo Hopes to Increase Net Traffic with More Original Programming

  • Yahoo will introduce a new lineup of original programming beginning in early October, reports Variety.
  • The eight short-form series will feature appearances from actors including Morgan Spurlock, Niecy Nash and Judy Greer.
  • Erin McPherson, VP and head of video at Yahoo, indicates this is the first phase in a planned increase for 2012 regarding originals hoping to “yield even bigger names, longer programs and maybe even scripted fare.”
  • “While Yahoo isn’t about to overtake Fox or CBS as those nets launch their fall schedules, the company will mix some traditional TV programming tactics with its own new-media savvy,” suggests the article.
  • Yahoo reportedly leveraged user metrics to determine what types of shows would sell and has plans to redesign its video platform to be more like Netflix and YouTube.
  • According to Variety: “Of the 47.3 million video streams Yahoo generated in July, its original series alone garnered 27 million — more than the 24.4 million Hulu scored in its entirety that month.”