• UltraViolet, the cloud-based service that enables consumers to view content across multiple devices, has opened its licensing platform to content, technology and distribution partners.
• It also welcomed eight new members to its governing consortium, the Digital Entertainment Content Ecosystem (DECE), including Blockbuster and Walmart’s VUDU. DECE now includes more than 70 members in ten countries.
• DECE explained that consumers can expect to start seeing UltraViolet physical media and sell-through content by fall.
• UltraViolet is intended to make the digitization process more efficient for content creators and to simplify consumer ownership by eliminating the current roadblocks to moving content between systems.
• For example, a single digital movie purchase could be viewed on a TV, on a desktop PC, and on a portable device (up to six family members can use the same UltraViolet account).
• According to a related article from paidContent: “Interoperability is the most critical challenge for the digital ecosystem to overcome, and there’s a lot riding on UltraViolet. If the big studios and their partners can’t provide a system for viewing content across platforms that’s simple and relatively inexpensive, digital piracy may continue to ‘solve’ the interoperability problem for them.”

Warner Brothers plans to release a new app by this summer code-named “Digital Everywhere.” The studio hopes the app will serve as the ultimate destination for purchasing all digital movies, not just those produced by Warner Bros. According to CNBC, “The way iTunes changed music, Warner Brothers wants to change movies.”

Digital Everywhere is not a retailer like iTunes. It gathers the many ways a consumer can rent or purchase movies and organizes an individual’s library of movie titles and TV programs. It then provides access to this library from any Internet-connected device through the cloud authentication system known as UltraViolet.

The app does much more than serve as a content aggregator — and intends to increase the value of a digital movie purchase by including features such as: trailers, clips, reviews, related articles, data from IMDb and Box Office Mojo, release schedules, recommendations and Facebook integration. CNBC reports that Digital Everywhere, “brings DVDs, the movies on a hard drive, digital films from iTunes, Netflix queues, and eventually digital Amazon purchases, into one easily-sortable library.”

If the Warner Bros. app delivers all that it promises, and movie fans respond to the cloud integration approach, we could be on the cusp of experiencing a significant change in how we access and manage our digital media.