In an effort to strengthen its counterterrorism and counterproliferation measures, the U.S. Central Intelligence Agency actively monitors over 5 million of the 140 million tweets posted daily.
The CIA monitors Twitter and Facebook daily, regularly briefing President Obama on popular posts and trends.
The McLean, Virginia-based monitoring team — called the “Vengeful Librarians” — tracks news and social media sources, using language to pinpoint origin.
“The CIA team has also used Twitter to monitor reports of real-time events, and can focus on a few Tweeters who are publishing accurate reports,” reports Digital Trends. “The team found that, in these situations, other Twitter users actively stamp out erroneous information when it is reported, which proves the usefulness of Twitter as a primary source for breaking news.”
The Hollywood Reporter suggests that Google+ may be losing momentum in its foray into social networking, citing data analytics from Chitika recently published in The Next Web. Facebook and Twitter are currently maintaining dominance in the social space.
“Our monthly referrals from there are down 38 percent since their peak, while Facebook referrals are up 67 percent and Twitter referrals up 51 percent over the same period,” reports TNW.
After Google+ attracted 10 million users in less than a month, expectations rose. But according to Chitika, Google+’s initial spike in traffic was short lived, leveling off just four days after its launch.
As one Google engineer stated on his Google+ page, the social network is “a prime example of our complete failure to understand platforms” and “a knee-jerk reaction” to Facebook.
“Bottom line: Facebook is still the king of social networks and will be for the foreseeable future,” adds THR. “Plan your marketing campaigns accordingly.”
In a related post from Gizmodo, Google+ claims 40 million “users” — but the question remains regarding how many are actually using it: “‘Users’ here, being loosely defined, since Google+ is a relative ghost town of privately shared links about how Google+ is a ghost town.”
Social startup Tout offers a Twitter-like microblogging service, but enables users to publish 15-second video clips instead of 140-character text fragments.
“In other words, now anyone can be famous for 15 seconds,” suggests San Jose Mercury News.
When asked how it’s different from the Facebook feature that lets users post video chats, CEO Michael Downing explained the “abbreviated and near-instant nature of ‘touts’ makes them like mini-conversations.”
Endorsements from high-profile users such as Shaquille O’Neal, Mitt Romney and ESPN are helping the service build momentum.
O’Neal is one of many celebrities who have taken to communicating via Twitter (he currently has more than 4 million followers). “But what I’ve been noticing about Twitter lately is that you don’t know who the person you’re talking to really is,” he said. “When you can see my picture, you know it’s me.” O’Neal is so impressed with Tout that he took an ownership stake.
Since launching in mid-April, the San Francisco-based startup has attracted 4 million unique visitors. “It took Twitter two years to hit 1 million visitors,” explains Downing. “We hit it in under 12 weeks.”
Twitter’s 200 million tweets per day are being analyzed to monitor political activity and employee morale, track flu outbreaks and food poisonings, map changes in moods around the world, predict box-office success or failure for new movies, and predict changes in the stock market.
Hewlett-Packard’s Social Computing Laboratory used Twitter to successfully forecast the box office of 24 films by analyzing “the intensity of the word-of-mouth” about them on Twitter. They are now looking at doing the same for other products.
The Twitter users are younger adults, more urban and less likely to have children, but there is enough diversity to make judgements from the Twitter’s 200 million user stream.
Twitter is also being used to manipulate public opinion. “Twitterbots” have been created to automatically generate messages and thereby attract large followings by building relationships with unsuspecting users.
“Network sociologists are worried that these newest contrivances may offer others a powerful way to manipulate people through Twitter on an even larger scale,” reports The Wall Street Journal. “Doing this on Twitter with a thousand accounts or a million accounts is the next step,” said Indiana University computer scientist Jacob Ratkiewicz.
Twitter has announced that venture capitalists Bijan Sabet and Fred Wilson, two of the company’s earliest investors, will be leaving Twitter’s board of directors.
Additionally, Chief Scientist Abdur Chowdhury confirmed his departure, ironically enough, through his own Twitter account.
“So Long and Thanks for All the Fish. Twitter was an amazing experience & even greater set of people,” tweeted Chowdhury. (The first sentence is a reference to “The Hitchhiker’s Guide to the Galaxy,” spoken by hyper-intelligent dolphins on their flight from the end of the world, reports VatorNews.)
The departures mark the latest in a series of related moves in what Vator refers to as a “mass exodus” that “reveals a leaky ship.”
Two of the company’s co-founders, Biz Stone and Evan Williams recently resigned from day-to-day operations (Williams remains on the board) and CTO Greg Pass left in May. Also, four product managers have reportedly been dismissed.
Other reports suggest the departure of the two directors may be less about a “leaky ship” and more about financial restructuring. “The person familiar with the matter said their departures were related to the reduction of their firms’ stakes in Twitter as part of a financing round in August,” reports The Wall Street Journal. Twitter recently announced it had raised a significant round of financing, putting the company’s worth at $8 billion.
The New York Giants claim to be the first NFL team to introduce live, realtime Twitter updates into broadcast TV coverage.
The team will display fans’ tweets during games via video boards and digital displays at Giants stadium, while fans watching at home will see realtime Twitter updates as part of the game’s graphics.
The Giants are collaborating with Mass Relevance, the firm that will aggregate and deliver the Twitter posts to the in-stadium displays, TV broadcasts and Giants.com website.
I saw this feature this week during NBC’s coverage of the Giants-Jets game. I found it to be an unnecessary distraction that occasionally obstructed my view and I didn’t read a single tweet that added value to my viewing experience. When I first submitted this story, I commented: “Based on my experience during last night’s game, this is my question: Who can I pay to make this go away?”
However, I understand why this may become popular. Perhaps the concept would be better served by delivering only to those fans actively seeking social interaction.
Despite having no host on Sunday, MTV’s 2011 Video Music Awards ramped up audience engagement through social media.
MTV delivered pictures and videos to their audience in realtime through their second screen application and social media channels.
Fans could track what celebrities were tweeting about, and who was tweeting the most. The application also showed which celebrities and content generated the most buzz. (Celebrities who did not tweet during the event could have missed out in a big way.)
The awards program scored its highest-ever ratings, pulling in 12.4 million viewers. “Not only was this year’s show the most-watched in the history of the Video Music Awards’ 27-year history,” reports Rolling Stone, “but it was also the highest-rated telecast in the 30-year history of the network.”
In an effort to strengthen its counterterrorism and counterproliferation measures, the U.S. Central Intelligence Agency actively monitors over 5 million of the 140 million tweets posted daily.