Piracy Surge: Fox 8-Day Delay Draws Negative Consumer Response

  • Since Fox implemented its 8-day delay of content availability on Hulu, downloads from BitTorrent for shows such as “Hell’s Kitchen” and “MasterChef” have increased 114 percent and 189 percent, respectively. Others are watching Fox shows on video sites including YouTube.
  • Moreover, the situation is creating negative consumer reactions as consumers are forced to find content elsewhere.
  • “One of the main motivations for people to download and stream TV shows from unauthorized sources is availability,” reports TorrentFreak. “If fans can’t get a show through legal channels they turn to pirated alternatives.”
  • The post suggests that some consumers have indicated they will be returning to their DVRs and may even dust off their VCRs in response.

Marketing: LG Asks Consumers to Take the 3D TV Challenge

  • LG Electronics launched  the next leg of its Cinema 3D “Take The 3D TV Challenge” campaign last week at New York’s Grand Central Station.
  • New York City marked the first stop on a new tour (that will also include Chicago and Los Angeles) designed to educate consumers regarding the benefits of 3D LCD TVs and passive glasses.
  • The campaign began earlier this year in Houston “where consumers allegedly overwhelmingly selected LG’s passive 3D glasses-based TVs when matched against similarly sized active-shutter 3D TVs from Samsung and Sony,” reports TWICE.
  • “I think the most important thing we’re doing here is keeping the visibility up on 3D and step-up products in our industry,” said Jay Vandenbree, LG Electronics home entertainment sales and marketing senior VP. “Everything we’ve done has been to get consumers to talk about it, think about it, and to go find out about it. If we can get them to do that and see what their options are in the television business, they might make that choice to spend their discretionary income in our industry.”

Flingo Sync Apps Provide the TV That Watches You

  • Flingo, a new San Francisco-based startup, says its technology can watch what you are viewing on TV and with your permission present you with relevant Web content.
  • “Any mobile app or Web page being used in front of your TV can ask our servers what is on right now,” says David Harrison, cofounder and CTO of Flingo. “For example, you could go to Google or IMDb and the page would already know what’s on the screen. Retailers like Amazon or Walmart might want to show you things to buy related to a show, like DVDs, or what people are wearing in it.”
  • Additionally, social sites such as Facebook or Twitter would be able to connect viewers to a TV show’s official page or stream.
  • A major TV manufacturer will build Flingo’s Sync Apps into their TVs, which will reportedly retail for less than $500.
  • Flingo has relationships with CBS, Fox and MTV.

Elgato HDHomeRun App Provides Yet Another Streaming TV Solution

  • The HDHomeRun iPad app from Elgato paired with one of SiliconDust’s new HDHomeRun Prime CableCARD tuners allows users to play and record cable channels that are sent without encyption or are marked copy freely.
  • Currently, the $17.99 app is iPad-only and can only handle standard definition MPEG-2 channels. According to the press release, “The HDHomeRun PRIME App lets the user record programs directly to their iPad with the option of transferring those recordings from the iPad 2 to a Mac or PC.”
  • Engadget reports: “…in a market suddenly flooded by CableCARD tuners maybe this extra functionality is just what’s needed to tip the balance between one device or another.”
  • The post includes a brief video demo.

ESPN’s Billion-Plus Online Video Streams Now Powered by Ooyala

  • ESPN has selected Mountain View-based Ooyala to power the sports broadcaster’s streaming video content. The platform will replace a proprietary model administered by ESPN.
  • Ooyala’s platform will reportedly increase the quality of playback, reduce load times and streamline back-end management.
  • “It’s a serious feather in the cap and vote of confidence for the four-year-old video startup, as ESPN is one of the biggest producers of online video content, with 400 unique visitors hitting play on ESPN videos every second (and serving over 1 billion streams per month),” reports TechCrunch.
  • The media technology site sees the move as positive: “All in all, it’s great to see ESPN finally offering a quality player with fast load times and a more linear on demand experience in which video queues and layouts feel more akin to a television viewing experience — and can compete in ease of video use with YouTube.”

ESPN Takes a New Approach to 3D Production

  • Variety reports that ESPN remains enthusiastic about 3D technology, despite its slow adoption (and AT&T’s recent decision to drop ESPN 3D from its U-Verse TV service).
  • ESPN is pushing its 3D effort by focusing on combining 2D and 3D production (nicknamed “5D”), which the network says brings costs down substantially. 2D/3D production includes slower cutting and more use of robotic cameras. As the production crews gain more experience in shooting sports beyond HD, the equipment, camera placement and general approach continues to improve.
  • “Some innovations created for 3D have even made it over to the 2D side,” reports Variety. “For example, 3D cameras need to be closer to the action than 2D cameras, so the high 50-yard-line shots that are a staple of football coverage are problematic. To get closer, ESPN put a 3D camera on a 22-foot mast on a small vehicle that goes up and down the sideline.”
  • ESPN stands by the technology, explaining that Twitter feedback has been overwhelmingly positive. And some play-by-play announcers have even indicated they don’t want to go back to watching 2D.

ActiveVideo Seeks FiOS Shutdown: Verizon Inactive Video?

  • Verizon FiOS customers could potentially lose service due to ongoing litigation between Verizon and ActiveVideo Networks, a company that builds interactive TV applications.
  • A U.S. District Court in Virginia awarded ActiveVideo Networks $115 million based on patent infringement involving interactive applications and VOD elements. Now ActiveVideo is also seeking to shut down the entire FiOS network.
  • Based on the nature of the specific patents, Verizon could possibly shut down a portion of its services while finding a practical workaround. Verizon also plans to appeal the verdict.
  • “The ActiveVideo CloudTV platform is currently being utilized by one of Verizon’s competitors, Cablevision,” reports Digital Trends. “ActiveVideo was an early developer of video-on-demand technology over the last two decades and has turned to developing platforms for interactive applications as of late.”

Cord-Cutting: Record Numbers in Cancelled Pay TV Subscriptions

  • The six largest cable and satellite TV providers lost 580,000 customers in the second quarter. This marks the largest such decline in U.S. history.
  • The number of pay TV subscribers has declined in three of the past five quarters.
  • “Rising prices for pay TV, coupled with growing availability of lower-cost alternatives, add to a toxic mix at a time when disposable income isn’t growing,” explains Sanford C. Bernstein analyst Craig Moffett. “For younger demographics, where in many cohorts unemployment is north of 30 percent, and especially for those with limited or no interest in sports, the pay TV equation is almost inarguably getting less attractive.”
  • Netflix and Hulu provide lower cost options. Competition from AT&T and Verizon is also having an effect.
  • Providers are struggling to deal with the trend. Dish, for example, is re-positioning itself away from lower income customers. Instead, the company plans to focus on more expensive offerings to increase average revenue per user.

Disney in Discussions to Provide TV Everywhere-Type Authentication

  • Similar to the approach Fox announced last month, Disney is negotiating TV Anywhere deals for ABC-TV shows with distributors. Access would require authentication with a cable ID.
  • Fox provides next day access to viewers who log in with cable IDs, and makes others wait for eight days to view content on Fox.com or Hulu.
  • Disney already has deals with Time Warner Cable and Verizon FiOS to access ESPN content using a mobile app.
  • “Our overall approach…has been to make deals that increase revenue while at the same time protect and respect the channel distribution value that we see today,” Disney CEO Bob Iger said. The company is looking to build authentication into future deals, which Iger explains would “allow access to our programming faster or in a more aggressive window if the customer is a multichannel subscriber.”

Home Entertainment Spending Seems to Have Stabilized in Q2

  • An increasing number of viewers are turning to rental programs for movies and TV shows, according to a report from Digital Entertainment Group.
  • DEG also reports that consumer spending on home entertainment has stabilized with an unexpected recovery to the disc-based business in the second quarter.
  • The report concludes that consumers spent $4.2 billion on transactional video services — disc rental, streaming and VOD — during the first half of 2011. These figures mark an 11 percent increase over the same period last year.
  • The report also mentions a 16 percent drop in disc purchases, with combined Blu-ray and DVD sales falling to $1.8 billion in the second quarter. However, rental — including streaming and VOD — was up 11.16 percent. (Blu-ray sales increased 10 percent, while demand for DVD declined.)
  • Netflix rose 45.7 percent in the first six months of this year, while kiosk rental (mostly Redbox) rose 39.8 percent.
  • The Hollywood Reporter adds: “Spending on Blu-ray Discs was up a solid 10 percent in the first half. DEG estimates that the number of U.S. households with at least one Blu-ray Disc playback device rose 16 percent in the first six months of 2011 to bring total household penetration to more than 31.6 million, making the format one of the fastest-growing new technologies in the home entertainment industry.”

Manufacturers Team Together to Standardize 3D Glasses

  • Panasonic, Samsung and Sony are throwing their support behind XPAND’s 3D glasses in an effort to create some market standardization.
  • XPAND’s active shutter glasses would also become the standard for computers and home projectors.
  • Development of the glasses under this new initiative will not begin until September so we may not see them on the market until next year, but Gizmodo suggests they will be backwards-compatible with all 2011 Sony, Samsung and Panasonic active shutter 3D TVs.
  • From the press release: “To-date, active 3D technology has proven to be the most popular choice for consumers in the 3D TV market. According to the NPD Group, Active 3D technology took an average of 96 percent share of the U.S. 3D TV market in the first half of this year; and this Full HD 3D Glasses Initiative will help further drive consumer adoption and understanding of active 3D — the technology that provides the clearest and most immersive 3D experience available.”

American Airlines and Gogo Roll Out In-Flight Video Streaming

  • American Airlines announced it will roll out Gogo’s in-flight streaming video service to its entire fleet of 767 aircrafts.
  • The service wirelessly streams movies and TV shows from an in-flight library to Wi-Fi-enabled laptops (at $0.99 per TV show and $3.99 per movie).
  • The current slate of 100 movies and TV shows will remain accessible for viewing after the flight has concluded. Customers will have access to the movies for 24 hours and TV shows for 72 hours.
  • The TechCrunch post includes a video demo explaining the service.

Elite Premium TVs Merge the Best of Pioneer and Sharp

  • The new Elite brand of premium LCD TVs is the result of a collaboration between Pioneer and Sharp.
  • Two LED-based LCD models (60- and 70-inch) are 3D, THX certified, claim a refresh rate of greater than 240Hz and feature full-array backlighting instead of edge lighting. They also feature online services such as CinemaNow, Netflix, VUDU and YouTube.
  • Elite TVs include a yellow sub pixel with the standard red/blue/green, that when added together, creates more than 8 million dots on the screen.
  • “But the feature that the company is most hyping is something called Intelligent Variable Contrast,” reports Electronic House. “Found only on the new Elite TVs, it automatically controls both the brightness and backlight to enhance color depth, brilliance and detail in dark areas.”
  • The 3D Elites will ship with active shutter glasses — MSRP of $5,999 for the 60-inch model and $8,499 for the 70-inch.

Nielsen to Launch TV-Style Metrics for Facebook and Others

  • Online ad metrics are typically confusing to most advertisers, including those who pursue Facebook and other online ad platforms.
  • Nielsen is attempting to provide a solution to this problem by combining traditional TV data and anonymous online data.
  • According to Nielsen: “The new system will use an innovative, patent-pending process combining traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data contributors. Using its unique approach, Nielsen will be able to provide reach, frequency and Gross Rating Point (GRP) measures for online advertising campaigns of nearly any size.”
  • The Nielsen Online Campaign Ratings service is currently in its testing phase with 80 brands. A public launch is expected by August 15.
  • Early partner Facebook is also working with comScore on a tool based on GRPs designed to assist advertisers. Facebook hopes both efforts will help make its ad platform more “approachable” to media buyers.

Will Tablets and Smartphones Replace Gaming Consoles?

  • Mike Capps, president of Epic Games, imagines the iPhone 8 will be faster than an Xbox 360 and will probably plug into our TVs or connect wirelessly, perhaps making next-gen consoles less significant.
  • “I think that’s the real challenge for us now,” explained Capps to IndustryGamers, “rather than worrying about the difference between a couple consoles and some order of magnitude, whether 3X or 4X. It’s about how do we deal with iPhone 8.”
  • “Your iPhone 8 will probably plug into your TV, or better yet, wirelessly connect to your television set to give you that big screen gaming experience with good sound,” added Capps. “So really, what’s the point of those next-gen consoles? It’s a very interesting situation to be looking at. That’s what we’re starting to think about more…not how do we scale from some Nintendo platform to some other future console.”
  • Capps’ observations are similar to remarks made recently by EA CEO John Riccitiello, who described the iPad as the company’s fastest growing platform.
  • “We have a new hardware platform and we’re putting out software every 90 days,” Riccitiello told IndustryGamers. “Our fastest growing platform is the iPad right now and that didn’t exist 18 months ago… Consoles used to be 80 percent of the industry as recently as 2000. Consoles today are 40 percent of the game industry.”