Does Snap’s Daily User Slump Signal Social Media Saturation?

Snap reported that it lost three million daily active users in Q2 this year, the first time the company has recorded a loss in users since it went public in early 2017. This decline mirrors reports from Facebook, which stated its number of U.S. users was flat and its European users had fallen, and Twitter, which said in late July that its monthly active users had dipped by one million. Facebook and Twitter both experienced a tumble in share prices after their disclosures, raising the specter that social media usage has peaked. Continue reading Does Snap’s Daily User Slump Signal Social Media Saturation?