MoviePass Beta Preps for Summer Launch with Limited Tests

Having survived global theater closures due to COVID-19, a Chapter 11 bankruptcy and a change in ownership, MoviePass is back. Informally known as MoviePass 2.0, the company has launched a website for MoviePass Beta that says it is “launching to the public summer 2023.” The resurrection of MoviePass appears well-timed to take advantage of pent-up demand for the moviegoing experience. An August 2022 waitlist, opened for only five days, experienced volume sufficient to crash the server. Prospective subscribers are told to sign up for email advisories of further availability. Continue reading MoviePass Beta Preps for Summer Launch with Limited Tests

AMC Introduces Movie Ticket Prices Based on Seat Location

AMC is switching to tiered ticketing, with premium seats costing more. Sightline at AMC will provide seating priced according to the view of the movie screen, with sections designated Value Sightline, Standard Sightline and Preferred Sightline. AMC chief marketing officer and EVP Eliot Hamlisch said Sightline’s “experienced-based pricing” puts movie ticket sales more in line with the way seats are priced at other entertainment venues, such as those featuring music and sports. Sightline at AMC has launched in select markets and the company expects it to expand to additional AMC and AMC DINE-IN locations through 2023. Continue reading AMC Introduces Movie Ticket Prices Based on Seat Location

Cable Execs Call for Action to Challenge Online Competitors

Cable industry executives gathered at the NCTA Cable Show to discuss growing competition from online video content providers, and the need for cable TV to improve delivery systems of cable programming across all devices. By improving the consumer experience and video-on-demand services, cable companies hope to “protect their turf” from the likes of Netflix and Hulu. Also, leaders in the cable industry recognize the need to find a solution for rising cable TV prices. Continue reading Cable Execs Call for Action to Challenge Online Competitors