Amazon Tests AI Customer Support Agents, Opens Go Market

Amazon is testing two AI-powered systems as customer support agents, one of which will automatically field customer calls without human intervention and the other which will help human service agents respond more quickly to requests. Amazon applied-science manager Jared Kramer said the AI agents rely on machine learning and refer requests they can’t handle to human agents. Amazon also debuted its cashierless “Go” technology in a large grocery store, in advance of possibly licensing the system to other retailers. Continue reading Amazon Tests AI Customer Support Agents, Opens Go Market

Facebook Unveils Three New Ad Units: Polls, Playable, AR

Facebook announced plans to release three new ad units under the banner Advertising You Can Play With: polls, playable ads (both in the mobile News Feed), and, last, AR ads that will debut in beta in the fall. Playable ads, first shown at the ChinaJoy gaming conference in August 2018, allow users to install and try apps before buying them. AR ads have been in a test phase, with select advertisers, since Facebook revealed them at its F8 developer conference in 2018. All three products emphasize interactivity. Continue reading Facebook Unveils Three New Ad Units: Polls, Playable, AR