Amazon has launched a new business-to-business program called Amazon Anywhere that lets makers of video games and mobile apps turn their platforms into e-retailers selling physical merchandise using Amazon’s back-end. “With Amazon Anywhere, you can now discover and buy physical products from Amazon stores without ever having to leave your game or app,” the company said, promising to enable “immersive shopping experiences” for virtual worlds, starting with Niantic’s new augmented reality pet game “Peridot.” Companies like Niantic can invite users to link their Amazon account to their apps to purchase merchandise like toys and apparel. Continue reading Amazon Anywhere B2B Platform Helps Creators Set Up Shop

Almost a year ago, Nintendo debuted Labo, a DIY cardboard virtual reality kit for Switch. Now, the company is introducing its fourth kit, this one an intro to VR for children. Labo’s VR kit includes “simple and shareable” mini-games for multiple players, but requires users to hold the handset up to their faces. With the version for children, mini-games are designed for kids to pass around the screen and take turns, which Nintendo of America president Doug Bowser said encourages “both virtual and real-world interactions.” Continue reading Nintendo Intros DIY Labo VR Kit with Mini-Games for Kids