On Tuesday at NAB, Verizon chairman and CEO Lowell McAdam joined a growing contingent of consumers and insiders who believe the answer to combating cord-cutting is for the television industry to allow for a-la-carte cable subscriptions. He thinks it would be an answer to ongoing consumer pressure and says he understands when consumers ask questions such as, “Why should I have to pay for 300 channels?” Continue reading NAB 2013: Verizon CEO Supports A La Carte Programming

Traditional television viewing continues its decline, according to new charts published by Morgan Stanley analyst Benjamin Swinburne and his team. The charts show the “long, slow decline of old-fashioned broadcast and cable TV, and the number of ad dollars chasing the dinosaur medium,” writes Business Insider. According to the numbers, there has been a 50 percent decline in broadcast TV audience ratings since 2002. Continue reading Is Decline of Broadcast TV to Blame for High Cable Bills?