YouTube Revenue Could Surpass Netflix Numbers This Year

Google’s YouTube earned $6.01 billion in advertising revenue in Q1, a 49 percent growth from the $4 billion a year ago. In Q4, YouTube’s growth rate was 46 percent. But, more notably, its current growth rate is almost twice that of Netflix’s, which reported a 24 percent revenue bump in Q1 and anticipates 19 percent growth in Q2. Market data provider Refinitiv reported that, should the trajectory continue, YouTube is on track to take in between $29 billion and $30 billion in revenue in 2021, compared to Netflix’s expected $29.7 billion. Continue reading YouTube Revenue Could Surpass Netflix Numbers This Year

Nielsen Debuts Ratings Tool That Measures Streaming Video

Nielsen debuted its Streaming Video Ratings, which will measure streaming activity including how the different platforms compare, the devices being used and the streaming behavior of different audience cohorts. Nielsen stated 10 services will be tracked although it initially didn’t name them. But, since last summer, it has included Amazon Prime Video, Disney+, Hulu and Netflix in its weekly content ratings. The syndicated Nielsen Streaming Video Ratings is powered by Nielsen’s NPower audience insights platform. Continue reading Nielsen Debuts Ratings Tool That Measures Streaming Video

Startup Substack Invests $1 Million in Local News Journalism

Substack is home to writers who establish their own publications. Now the email newsletter startup will spend $1 million total for one-year stipends for up to 30 journalists interested in covering local news. A few writers already use Substack for subscription-based local news sites and co-founder Hamish McKenzie said there are “encouraging signs” that the model works for reporting and local news. Former Vanity Fair editor Jon Kelly is building an online newsletter where writers will share in the subscription revenue. Continue reading Startup Substack Invests $1 Million in Local News Journalism

Square Acquires Majority Stake in Jay-Z’s Tidal Music Service

Digital payment firm Square is spending $297 million in cash and stock for a majority share of the subscription-based Tidal streaming music service. Tidal owner Jay-Z, born Shawn Carter, will join Square’s board. Now, musicians on Tidal will be able to use Square’s Cash App payment service to digitally store and transfer money. Square hardware lead Jesse Dorogusker, who will temporarily lead Tidal, said, “we’re interested in a 360-degree view of artists as small-business owners,” noting live performances, merchandise and collaborations. Continue reading Square Acquires Majority Stake in Jay-Z’s Tidal Music Service

Twitter Innovates to Lure New Users, Double Revenue by 2023

Since launching in 2006, popular social service Twitter has remained largely unchanged. The company is now planning a wide-ranging series of new products with the goal of attracting new users. They include ephemeral content, an audio chat service, a newsletter platform, moderation tools and, most recently, new options to pay for exclusive content from some users and to launch communities for specific interests. By 2023, the company hopes to double its user base from its 2019 level and its revenue from 2020 levels. Continue reading Twitter Innovates to Lure New Users, Double Revenue by 2023

Spotify to Introduce Hi-Fi Option, Paid Podcast Subscriptions

Spotify will debut a Hi-Fi option later this year, the company announced during its recent “Stream On” presentation. Chief executive and co-founder Daniel Ek also revealed that the company paid $5 billion in royalties during 2020, and chief content officer Dawn Ostroff added that, over the last four years, 800+ recording artists have made more than $1 million a year in recording and publishing, up over 82 percent. About 7,500 artists made more than $100,000 a year, up 79 percent. Spotify also announced that it will launch paid podcast subscriptions. Continue reading Spotify to Introduce Hi-Fi Option, Paid Podcast Subscriptions

Amazon Will Debut New UI for Fire TV Stick 4K, Fire TV Cube

Next month, Amazon is slated to launch a new Fire TV interface for its Fire TV Stick 4K and Fire TV Cube streaming devices. In 2016, Amazon pioneered the “content-first user experience,” which listed rows of movies and TV shows from various streaming apps on the home TV. This idea was picked up by many others in the industry, including Google, Vizio and LG. But, as the number of streaming services has expanded, this model has become unwieldy and chaotic — and Amazon is about to rein it in via a simplified navigation bar. Continue reading Amazon Will Debut New UI for Fire TV Stick 4K, Fire TV Cube

More First-Time Entrepreneurs Launching Online Businesses

More Americans are opening small online businesses, and many of them are subscribing to Shopify for tools to build their websites, accept online payments and ship and track orders. This boom is fueling Shopify’s growth, but analysts say two factors could slow it down: fewer e-commerce businesses as the pandemic dies down and the failure of many of the nascent small businesses that are subscribers. Meanwhile, Amazon has acquired Shopify rival Selz, an Australia-based company that supports small- and medium-sized e-commerce businesses. Continue reading More First-Time Entrepreneurs Launching Online Businesses

Spotify Reports Q4 Subscriber Growth, Focuses on Podcasts

Spotify Technology SA posted unexpectedly strong subscription growth during Q4 2020, to 345 million monthly active users, up 27 percent from a year earlier. Paid subscriptions grew 24 percent above the same period last year to 155 million. But average revenue per subscriber fell 8 percent to €4.26 ($5.13) due to discounted plans and lower rates in India and Russia. The company’s 2021 outlook takes into account that such growth could diminish in 2021. Shares of the company fell 9 percent to $315. Continue reading Spotify Reports Q4 Subscriber Growth, Focuses on Podcasts

Short-Form Video App Clash Acquires and Merges with Byte

Short-form video app Clash, which debuted in August, just acquired Byte, another short-form video app released a year ago. Byte creator Dom Hofmann was a co-founder of Vine, the once-popular six-second video app that shut down operations in 2016. Clash CEO and co-founder Brendon McNerney, formerly a star on Vine, explained that it is “more of an IP acquisition where we’re going to be taking over the community.” Byte and Clash will debut “in a few short months” as one product with monetization tools for creators. Continue reading Short-Form Video App Clash Acquires and Merges with Byte

Struum to Aggregate Content from Many Streaming Services

Co-founded by former Discovery and Disney executives, Struum is a new entrant to the streaming space that, rather than offering its own content, instead hopes to find a niche in helping viewers manage the flood of content available from hundreds of streaming services. It will provide viewers á la carte access to shows and movies without having to subscribe to each platform, giving visibility to smaller services. Former Disney chief executive Michael Eisner’s The Tornante Company is Struum’s main financial backer.

Continue reading Struum to Aggregate Content from Many Streaming Services

LG’s Major Stake in Alphonso Boosts Its Streaming Ad Goals

Just prior to CES 2021, LG Electronics stated it spent $80 million to take a 60 percent stake in Alphonso, an advertising technology, data and measurement company, to advance its aim of building a streaming-TV advertising business. LG is buying out Manifest Investment Partners and other existing Alphonso investors. Founders, current and former employees and “various advisers” will hold onto the remaining shares. The company, which had a pre-money valuation of about $125 million, has raised $6.3 million thus far. Continue reading LG’s Major Stake in Alphonso Boosts Its Streaming Ad Goals

Google Tests Making YouTube an E-Commerce Marketplace

Google has plans to turn YouTube into a major marketplace and has already asked creators to tag and track products on their videos via YouTube software. Google will then link that data to shopping tools and analytics. According to sources, Google is also partnering with Shopify to test an integration for selling items on YouTube. A spokesperson, who confirmed the company is testing the features “with a limited number of video channels,” added that creators will maintain control over the products displayed. Continue reading Google Tests Making YouTube an E-Commerce Marketplace

Facebook Rolls Out New Messenger Feature, Watch Together

Facebook launched Watch Together, a feature for Messenger and videoconferencing platform Messenger Rooms, to allow users to watch videos in real time with family and friends on Apple and Android mobile devices. Users choose videos to view through Facebook’s video hub, Facebook Watch. The push to promote yet more video comes at a time when, due largely to COVID-19, more people than ever are at home watching content. Facebook Messenger allows up to eight people on a video call, and Messenger Rooms tops out at 50 people. Continue reading Facebook Rolls Out New Messenger Feature, Watch Together

Spotify’s Ad Business and User Activity Are Trending Upward

With the COVID-19 pandemic, music streaming and media services provider Spotify Technology experienced deep losses in the quarter ending June 30 including declines in daily active users and listening time as well as payroll taxes that were higher than expected. Now the Stockholm-based company reported that its advertising business is improving just as its listeners’ time spent on the app reached pre-pandemic levels. In fact, by the end of the same quarter, all regions served by Spotify — with the exception of Latin America — returned to those levels. Continue reading Spotify’s Ad Business and User Activity Are Trending Upward

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