Amazon Rebrands Twitch Prime in Shift to Gaming Strategy
By Debra Kaufman
August 12, 2020
August 12, 2020
Amazon debuted Prime Gaming this week, a rebranding of its first foray into the video game industry, Twitch Prime, which offers exclusive game content and free subscriptions to Twitch, the live-streaming site. There, users could enjoy free games from small studios, discounts for bigger titles like “Grand Theft Auto” and in-game gear. Prime Gaming will include those features and offer more titles and exclusive content, accessible without a Twitch account. Meanwhile, a group of artists has demanded that Amazon pay to license music streaming on Twitch. Continue reading Amazon Rebrands Twitch Prime in Shift to Gaming Strategy