Yesterday, ETCentric reported that San Francisco-based start-up Lytro was getting ready to launch a new digital camera that could potentially be “the biggest technological jump since we started talking megapixels over 20 years ago…” (as suggested by All Things D).
In a public demo at AsiaD this week with Walt Mossberg, Lytro showed its innovative light field technology and camera that allows you to capture all the light rays of a scene and alter the focus AFTER the picture is taken.
The camera, which starts at $399 for the 8GB model, also offers the ability to view a scene in 3D. The Wall Street Journal post includes a compelling 17-minute video of the demo.
ETCentric staffer Phil Lelyveld submitted a related article that provides product and technical details of the consumer market light field camera.
“The camera itself is a square prism in shape, around 4.4-inches long and around 1.6-inches square,” reports Digital Photography Review. “Around two thirds of its length is bare anodized aluminum, which houses a 35-280mm equivalent, constant F2 lens. The rest of its length is coated in a soft, light gray rubber, in which you’ll find the camera’s three physical controls — the power switch, a shutter button and a slider that you stroke to zoom the lens in and out. All other interaction with the camera is conducted via the small, 128×128 pixel square touch screen that covers the rear face of the device.”
Social startup Tout offers a Twitter-like microblogging service, but enables users to publish 15-second video clips instead of 140-character text fragments.
“In other words, now anyone can be famous for 15 seconds,” suggests San Jose Mercury News.
When asked how it’s different from the Facebook feature that lets users post video chats, CEO Michael Downing explained the “abbreviated and near-instant nature of ‘touts’ makes them like mini-conversations.”
Endorsements from high-profile users such as Shaquille O’Neal, Mitt Romney and ESPN are helping the service build momentum.
O’Neal is one of many celebrities who have taken to communicating via Twitter (he currently has more than 4 million followers). “But what I’ve been noticing about Twitter lately is that you don’t know who the person you’re talking to really is,” he said. “When you can see my picture, you know it’s me.” O’Neal is so impressed with Tout that he took an ownership stake.
Since launching in mid-April, the San Francisco-based startup has attracted 4 million unique visitors. “It took Twitter two years to hit 1 million visitors,” explains Downing. “We hit it in under 12 weeks.”
Yesterday, ETCentric reported that San Francisco-based start-up Lytro was getting ready to launch a new digital camera that could potentially be “the biggest technological jump since we started talking megapixels over 20 years ago…” (as suggested by All Things D).