Major Media Companies Look to Leverage YouTube Success

YouTube’s growth shows no signs of slowing, particularly for the top YouTubers and the multichannel networks (MCNs). Each month, the top video sharing platform attracts more than 1 billion viewers watching 6 billion hours of video. Other media companies are now trying to get a piece of YouTube’s audience and its projected $3.4 billion net global advertising revenue. DreamWorks Animation, Disney, Warner Bros., and others are making deals worth millions with MCNs. Continue reading Major Media Companies Look to Leverage YouTube Success