Swedish audio streaming and music service Spotify plans to add music videos to its content lineup in the United States and Canada in the coming weeks. The popular streamer had since March 2024 been beta testing music videos in Europe, Asia, South America and other foreign territories and was satisfied with the results, calling the visual clips “a powerful way to build connections between artists and fans.” On average, “songs discovered with music videos are 24 percent more likely to be saved or shared in the following week by those who watched,” Spotify said of the beta test. The move seems to indicate Spotify wants to give its paid subscribers a reason not to switch to YouTube Music. Continue reading Spotify Targets 1B Subs, Adds Music Videos in North America

Flipagram is a mobile storytelling app that allows users to create short slideshows (or “Flipagrams”) by stitching together video content, photos and music. The company has made a significant step towards becoming one of the first such apps to incorporate modern music in a major way by signing licensing deals with top record labels and landing an additional $70 million in funding. According to CEO Farhad Mohit, Flipagram has attracted 33 million active monthly users in its first year. Continue reading Flipagram Inks Music Deals, Raises $70M in Round B Funding