Google+ users can now lock posts or disable comments before sharing. Previously, users could share to selected circles, but would then have to close comments after the post was made.
“This feature comes in response to popular user feedback, reassuring the G+ community that the platform does, indeed, have its privacy and best interest in mind,” reports The Next Web.
TNW also reports there is a new unread notifications number displayed on the tab bar, so that users no longer have to download third party apps.
Additionally, Google+ now has searchable hashtags, although the hashtag results are mixed in with regular key word findings.
Facebook has announced a few new features to help users organize information and friends, “features that could, put simply, eliminate your desire to use any other social network,” reports The Next Web.
New Friends Lists are created automatically based on similarities in profile information (people you work with, go to school with, etc.). There is also a Close Friends list and Acquaintances as well as Suggestions that allow you to manage friends lists easily.
Facebook also features the Subscribe button “eliminating your desire for any other network.” Similar to Twitter’s “follow” you can subscribe to non-friends and select what specific information you’d like to receive from them (like updates, photos, and/or games). Users can post information publicly or just to friends (so subscribers won’t see).
Latest from Facebook, The Next Web reports in a related article, is the ability to tag non-friends in comments and posts.
These changes may help users to navigate information and target certain groups of friends more easily.
Facebook launched its Open Compute Project as an effort to open-source the technology of its 147,000-square-foot data center that opened in Oregon in April.
“It published blueprints for everything from the power supplies of its computers to the super-efficient cooling system of the building,” reports MIT’s Technology Review. “Other companies are now cherry-picking ideas from those designs to cut the costs of building similar facilities for cloud computing.”
Although the concept of sharing designs and allowing other companies to build similar cloud-computing facilities at a lower cost may seem altruistic, it also serves as “an attempt to manipulate the market for large-scale computing infrastructure in Facebook’s favor,” suggests the article.
“The company hopes to encourage hardware suppliers to adopt its designs widely, which could in turn drive down the cost of the server computers that deal with the growing mountain of photos and messages posted by its 750 million users,” explains Technology Review. “Just six months after the project’s debut, there are signs that the strategy is working and that it will lower the costs of building — and hence using — cloud computing infrastructure for other businesses, too.”
Frank Frankovsky, Facebook’s technical operations director and a founding member of the Open Compute Project, notes that the project opens the flow of ideas necessary to improve cloud technology. He is encouraging others to contribute new ideas and improvements to the current designs.
In the wake of Google’s announcement last week regarding new real-time analytics, Facebook is introducing changes to Insights, its marketing product.
A new feature called “people talking about” combines all the stories generated about the brand — Likes, comments, tags, etc. — across Facebook, and provides a raw number to gauge overall buzz.
Also new, Premium ads serve stories generated by a brand to fans’ friends. This ad unit isn’t currently available on the self-serve ad platform, so most likely won’t be accessible for those brands with a smaller budget.
The obsession with the number of Likes on Pages will likely decline. “Now brands will be judged not just by how many Likes they have, but through their talkability,” suggests The Next Web, as the new number generated by Insights becomes public.
France recently banned TV and radio show hosts from naming Facebook, Twitter, or other specific sites unless directly referencing a news story involving the companies. The regulation was created to reduce bias for the popular social networks over other striving, lesser known sites.
Apple’s iTunes has benefitted from the phrase “Now available on iTunes” commonly tacked onto advertisements where it was previously customary to simply say “Now available in all good music stores” — which could today be updated to say “online music stores” in order to include other music providers.
Additionally, the phrase “Now available on Amazon.com” has become standard for book promotions, which basically provides free advertisement for the site while ignoring other providers.
Similarly, “Follow us on Twitter” and “Like us on Facebook” have dominated commerce. “Social networks only work when people use the same ones. In other words, they naturally lend themselves to being monopolized,” suggests The Next Web.
Some brand names have now become part of everyday language. Google, for example, has grown so popular that it is commonly used as a verb when describing the act of searching online. TiVo is also regularly used as verb, and sometimes replaces “DVR” in conversation.
The article casts doubt on the actual effects regulation would have on social media monopolies: “…users will typically go where all the action is taking place.”
“The Internet isn’t a monopoly though. It’s an oligopoly consisting of multiple monopolies from different digital industries, and the reason this is happening really isn’t all that complicated,” adds The Next Web. “Success breeds success, something which underpins most monopolies, whether we’re talking about dominant languages, biological species or, indeed, Internet technology companies. Hegemony stems from success, and it’s certainly not unique to the Internet age.”
In a recent GigaOM article, Matthew Ingram provides a compelling alternative viewpoint to the recently publicized complaints regarding Facebook’s philosophy of “frictionless sharing.”
The concept — which essentially allows apps and online publishers to post a user’s activity to their wall without permission — has raised a legitimate concern in terms of whether the feature is a worthwhile addition or an invasion of privacy.
“Consumer advocacy groups such as the Electronic Privacy Information Center are arguing the latter, and have even asked the government to step in, while some users have deleted their Facebook accounts in protest,” reports Ingram. “But there’s an argument to be made that Facebook isn’t forcing anyone to share; it’s simply adapting to the increasingly social way that we are living our lives online.”
While it’s easy to see the concerns regarding privacy, there are clear benefits to this type of sharing. Ticker, for example, can often provide “serendipitous experiences” such as finding interesting music, video clips, or articles based on the activity of friends. “It also fits right in with the concept that underlies Facebook and most social networking,” suggests the article, “which is what user-interface designer Leisa Reichelt has called ‘ambient intimacy’: the idea that there’s something to be gained by having transient and lightweight connections to people in your life.”
The article points out that the news feed was also originally heavily criticized when it launched in 2006, but eventually became immensely popular.
Zuckerberg’s “law of social sharing,” which notes that the amount of data people share doubles each year, is a “good predictor of what people will do, regardless of what they say they will do or how much they criticize features like frictionless sharing from social apps.”
“And soon, the idea that apps are sharing a continuous stream of our activity will seem just as commonplace and uncontroversial as the original news feed,” contends Ingram.
The article argues that “social sharing online isn’t going away any time soon; it’s not just the core of Facebook, but the organizing principle of the modern Web — Facebook is just a symptom of that change, not the cause.”
Google intends for Google+ to become an identity platform for its other services such as Android, Chrome and YouTube to develop an “understanding of who you are,” Brad Horowitz, VP of product told Wired magazine.
“This comes on the heels of comments that Google chairman and former CEO Eric Schmidt made earlier this year about how Google+ was intended to be an ‘identity service’ for other projects and services that the company either had in place or was planning to launch,” reports GigaOM. “It wasn’t clear exactly what Schmidt meant by those remarks at the time, but putting them together with Horowitz’s comments, it sounds like Google wants to make Google+ the central repository of everything it knows about you.”
GigaOM compares Google’s desire to “aggregate as much as it can about you and your interests via all the services it offers” to Facebook’s recent improvements in accumulating data through social apps and “frictionless” sharing.
The article contends that “all of this social-activity data and these ‘social signals’ are crucial information that Google needs not only to make its search better — since socially-influenced search is becoming a larger and larger part of how people find things online — but to make its advertising more targeted as well. Google’s giant market share in online advertising has been built on the back of its understanding of ‘intent’ when it comes to search, and without access to the Twitter firehose and Facebook’s walled garden, Google has to effectively create its own sandbox for social activity.”
An association of privacy groups, led by the Washington-based Electronic Privacy Information Center, has asked for a federal investigation into Facebook features that broadcast new information about users. The new partnerships with media platforms allow Facebook to acquire extensive data about user behavior.
“That information could also be made available to marketing companies for use in focusing advertisements, and potentially to government agencies interested in tracking people’s behavior,” suggests The New York Times.
In a letter to the Federal Trade Commission, privacy advocates wrote, “frictionless sharing creates several privacy and security problems for users.”
Facebook responded by explaining its users have more control than what is being suggested. “Some groups believe people shouldn’t have the option to easily share the songs they are listening to or other content with their friends,” company spokesman Andrew Noyes communicated via e-mail. “We couldn’t disagree more and have built a system that people can choose to use, and we hope people will give it a try. If not, they can simply continue listening and reading as they always have.”
According to the article, “the FTC does not comment on whether it is investigating any company unless it has some results to release.”
Social startup Tout offers a Twitter-like microblogging service, but enables users to publish 15-second video clips instead of 140-character text fragments.
“In other words, now anyone can be famous for 15 seconds,” suggests San Jose Mercury News.
When asked how it’s different from the Facebook feature that lets users post video chats, CEO Michael Downing explained the “abbreviated and near-instant nature of ‘touts’ makes them like mini-conversations.”
Endorsements from high-profile users such as Shaquille O’Neal, Mitt Romney and ESPN are helping the service build momentum.
O’Neal is one of many celebrities who have taken to communicating via Twitter (he currently has more than 4 million followers). “But what I’ve been noticing about Twitter lately is that you don’t know who the person you’re talking to really is,” he said. “When you can see my picture, you know it’s me.” O’Neal is so impressed with Tout that he took an ownership stake.
Since launching in mid-April, the San Francisco-based startup has attracted 4 million unique visitors. “It took Twitter two years to hit 1 million visitors,” explains Downing. “We hit it in under 12 weeks.”
Twitter’s 200 million tweets per day are being analyzed to monitor political activity and employee morale, track flu outbreaks and food poisonings, map changes in moods around the world, predict box-office success or failure for new movies, and predict changes in the stock market.
Hewlett-Packard’s Social Computing Laboratory used Twitter to successfully forecast the box office of 24 films by analyzing “the intensity of the word-of-mouth” about them on Twitter. They are now looking at doing the same for other products.
The Twitter users are younger adults, more urban and less likely to have children, but there is enough diversity to make judgements from the Twitter’s 200 million user stream.
Twitter is also being used to manipulate public opinion. “Twitterbots” have been created to automatically generate messages and thereby attract large followings by building relationships with unsuspecting users.
“Network sociologists are worried that these newest contrivances may offer others a powerful way to manipulate people through Twitter on an even larger scale,” reports The Wall Street Journal. “Doing this on Twitter with a thousand accounts or a million accounts is the next step,” said Indiana University computer scientist Jacob Ratkiewicz.
Rob Wiesenthal, chief financial officer of Sony America and chief strategy officer of Sony Entertainment, says TVs will get access to video content through tablets which would enable, for example, Sony’s Video Unlimited subscribers to go to a friend’s house and “throw” a film to the TV set.
“If you think back five years, it was all about the boxes; Tivo, Slingbox, Roku,” he said. “I think consumers really had box exhaustion.” Apple’s AirPlay, for example, allows iPads and iPhones to wirelessly connect to TVs.
Sony is using the Digital Living Network Alliance standard to interoperate with different manufacturer’ devices without the need for a box.
“Other benefits include the lure of offering more targeted advertising through an IP-enabled tablet than has proved possible through set-top boxes, and the advantages of finding content on a tablet rather than by aiming a remote control at a TV 10 feet away,” reports Financial Times.
In order for this approach to work, however, home Wi-Fi networks will require the capacity to transfer large video files without interruptions and cable providers will need to be willing to make content available this way.
“People who are upset that Facebook is storing all their information should be really concerned that their cell phone is tracking them everywhere they’ve been… The government has this information because it wants to engage in surveillance,” an ACLU staff attorney said.
A newly released Justice Department internal memo reveals the retention policies of Verizon, T-Mobile, AT&T, and Sprint.
Verizon seems the most privacy-friendly, but is the only company that retains text message content. Messages are stored for 5 days; other companies don’t retain message content at all.
The retention of “cell-site data” (information of a phone’s movement history based on phone tower usage) varied the most among the four providers.
“Verizon keeps that data on a one-year rolling basis; T-Mobile for ‘a year or more;’ Sprint up to two years, and AT&T indefinitely, from July 2008,” reports Gizmodo.
Senator Patrick Leahy proposed to alter the Electronic Privacy Communications Act to “protect Americans from warrantless intrusions.”
To see your provider’s retention policy, check out the graphic featured in the Gizmodo post.
Chris Espinosa, a longtime Apple employee, gives his impression of Amazon’s Silk and Kindle Fire announcements.
“Amazon will capture and control every Web transaction performed by Fire users. Every page they see, every link they follow, every click they make, every ad they see is going to be intermediated by one of the largest server farms on the planet,” Espinosa writes in his blog. “People who cringe at the data-mining implications of the Facebook Timeline ought to be just floored by the magnitude of Amazon’s opportunity here.”
“Amazon now has what every storefront lusts for: the knowledge of what other stores your customers are shopping in and what prices they’re being offered there. What’s more, Amazon is getting this not by expensive, proactive scraping the Web, like Google has to do; they’re getting it passively by offering a simple caching service, and letting Fire users do the hard work of crawling the Web,” he adds. “In essence the Fire user base is Amazon’s Mechanical Turk, scraping the Web for free and providing Amazon with the most valuable cache of user behavior in existence.”
“They use a back-revved version of Android, not Honeycomb; they don’t use Google’s Web browser; they can intermediate user click-through on Google search results so Google doesn’t see the actual user behavior. Google’s whole play of promoting Android in order to aggregate user behavior patterns to sell to advertisers is completely subverted by Amazon’s intermediation. Fire isn’t a noun, it’s a verb, and it’s what Amazon has done in the targeted direction of Google. This is the first shot in the new war for replacing the Internet with a privatized merchant data-aggregation network.”
Facebook Deals, which offered coupons for local businesses in Facebook users’ main news feeds, officially shut down on Sunday.
While some assume the shutdown suggests a failure, sources say that Facebook cut the program because of limited engineering resources the company wanted to place elsewhere.
“Groupon and rival LivingSocial are no doubt pointing to Facebook’s withdrawal as evidence that the business is harder to replicate than people previously thought,” reports All Things D.
Groupon and BuyWithMe have introduced technology that attempts to track consumer loyalty following their first voucher purchase. Other companies in this space, including Google, are ramping up their coupon platforms, creating mobile solutions that “will recognize when people are close to a deal and allow them to redeem it immediately,” suggests the article.
“Last week, Microsoft launched Bing Deals, which is aggregating deals from other major providers to help users browse, find and purchase them in one place,” according to All Things D. “Ironically, that site is being powered by The Dealmap, which Google acquired in August.”
Spotify has been drawing a great deal of media attention this week, more so than the growing number of other streaming music services.
Since the company announced its partnership with Facebook at the recent F8 event, Spotify has gained more than one million new users, despite the public outcry from those who question limiting the service’s signup to Facebook users only.
In response to concerns regarding Facebook’s media-sharing philosophy, Spotify released a new update that enables users to access the Facebook app without sharing their listening habits, reports Digital Trends. This may be good news for subscribers not happy with the recent announcement regarding Facebook integration — and could potentially serve as a model for how others offer access to services via social networking.
In related news from The Hollywood Reporter, Spotify recently released a radio feature in the U.S. that has long been available to European users. Radio will be accessible on the desktop client, but not on the Spotify mobile app. The add-on is reportedly in no way a Pandora killer, due mainly to its lack of mobility and attention to detail.
Additionally, Digital Trends reports that Spotify may be having a significant impact on music piracy. Illegal downloads in Sweden have reportedly dropped 25 percent since Spotify launched there in 2009. “Here in the U.S., Spotify isn’t the only option — and it may not even be the best, depending on user preference. Pandora, MOG, Rdio, Grooveshark — the list goes on,” indicates the article. “We don’t yet have numbers to show how these services are affecting music piracy in the U.S. But we’d put our money on them having a similar effect as Spotify is having in Sweden.”