Warner Bros. Discovery had something old and something new to introduce at the TV Upfronts, reverting back to the name HBO Max a little after two years of being known as Max. The company also rolled out a new advertiser tool, WBD Storyverse, unlocking its 100 year-old asset vault “to help brands emotionally connect with audiences using beloved characters and IP with new twists.” WBD says it “will work strategically with partners” to identify good fits with “fan-favorite” content that can be used in new ways to “capture the magic of the original IP through a branded lens.” Continue reading WBD Rolls Out Advertiser Storyverse, Reintroduces HBO Max

Yahoo plans to live-stream Sunday’s game between the Jacksonville Jaguars and Buffalo Bills. The matchup, being played at London’s Wembley Stadium and produced by CBS, will be streamed globally for free via Yahoo’s platforms including Screen and Tumblr. Streaming the game could be a possible first step for Yahoo and the NFL in developing online offerings alongside broadcast and cable TV deals. The NFL has been pushing for new revenue opportunities and has considered partnerships with Silicon Valley in the past. Continue reading Live-Streaming NFL Game Could Be Big First Step for Yahoo

When mapping out product placement strategies, marketers often avoid scary movies so that consumers will not associate their brands with fear. However, a recent study from the University of British Columbia’s Sauder School of Business suggests that viewers, especially when alone, are actually more likely to remember products and think of them favorably when they see them in a scary movie. When subjects of the study experienced fear, they also experienced an emotional attachment to familiar brands. Continue reading Product Placement Most Effective When Viewers Are Scared?