YouTube to Promote Links Between User Videos and Retailers

YouTube is debuting shopping ads that expand the ability to link to retailer’s websites from user-generated videos. The Google-owned company has already let advertisers link from their YouTube videos to their own websites. But now, anyone who shoots a YouTube video can opt in to a program that will create links to retailer websites for products highlighted in videos. The new feature is a response to the growing trend of user-generated product reviews and tutorials, and also adds shopping to the video-centric site. Continue reading YouTube to Promote Links Between User Videos and Retailers