OpenAI is live with a retail companion it calls “shopping research” that helps consumers find viable purchase options based on detailed requirement parameters. Trained on a version of GPT‑5 mini, it can query on a virtually unlimited list of discovery constraints, sourcing only from “reliable retailers.” “Results are organic and based on publicly available retail sites,” OpenAI says, indicating there are no advertiser-boosted entries — not yet, anyway. Available on iOS, Android and the Web for logged-in ChatGPT users on the Free, Go, Plus, and Pro plans, OpenAI is making nearly unlimited usage available to all plans through the holidays. Continue reading OpenAI Continues Push into Retail with ‘Shopping Research’

Determined not to be left behind in the race to own the future of AI-assisted online shopping — which has everyone from Walmart, Amazon and OpenAI to TikTok scrambling for digital shelf-space — Google is adding conversational shopping in Google Search. The new shopping features, accessible in AI Mode powered by Gemini, include agentic checkout and the ability to “Let Google Call” local stores to ask about product availability. “Say goodbye to endless filter clicks and picking perfect keywords” and hello to chatting with your search agent like you’re shopping with a friend, Google says, “just in time for this holiday season.” Continue reading Google AI Shopping Adds Chat Search and Agentic Checkout

Meta is adding a social shopping spin to Facebook Marketplace in an effort to draw more young adults. The upgrade includes group features, AI insights and an easier checkout experience, the company says. Shoppers can now assemble Pinterest-like collections to share with friends, and people can “react and comment directly on Marketplace listings, helping others learn about item quality and discover unique finds,” Meta says. The company is also testing “collaborative buying,” which allows friends to join in the pre-purchase banter, “making it easier to coordinate pickup, negotiate prices, and get answers to your questions.” Continue reading Facebook Marketplace Gets Social Makeover with Help of AI

A year after launching its ultra-low-price digital shopping destination Haul as a tab on its website and app, e-commerce giant Amazon is launching a standalone app called Amazon Bazaar that sells the same inventory. The Amazon Bazaar standalone will initially bow in 14 additional territories, bringing the total availability of the company’s ultra-low-priced inventory to 25. Haul sells a wide range of fashion, home goods, and lifestyle products, most priced under $10, and some as low as $2. The app has helped Amazon compete with Chinese bargain sites Shein, Temu and TikTok Shop. Continue reading Low-Price Retail App Amazon Bazaar Launches in 14 Regions

Two years after launching in the U.S., TikTok Shop has a reported $19 billion in quarterly sales, rivaling the sales performance of eBay, which still leads by about a billion dollars, according to third-part TikTok analytics tool EchoTik. After getting off to what seemed to be a rocky start, the fact that it took only 24 months for TikTok Shop to became competitive with the 30-year-old eBay is drawing notice. A TikTok representative said TikTok Shop’s live-stream shopping segments were up 72 percent year-over-year as of September, with sales up by 120 percent as of June. Live-stream shopping is only one aspect of TikTok Shop. Others include shoppable videos, a marketplace and creator storefronts.  Continue reading TikTok Shop Reports $19 Billion Sales Quarter, Rivaling eBay

YouTube is launching new features to help creators make the most of exposure on TV screens. “The living room is increasingly the new prime time for creators,” according to YouTube, which claims that “in the last year, the number of YouTube channels earning six figures or more in revenue from TV screens is up by over 45 percent.” To support that momentum, the Google-owned streaming platform is providing creators with “five new ways to make their content look incredible while making it easier for viewers to discover and shop.” YouTube is introducing AI-powered upscaling, improved search functionality, and QR codes to enable shopping for items in tagged videos. Continue reading New YouTube Tools Help Creators Optimize Content for TVs

Amazon wants to save customers time shopping by helping them reach an informed decision more quickly using AI. The new “Help Me Decide” feature aims to pair people with the right product “with the tap of a button” that produces “one clear recommendation.” This includes an explanation of why the product is right for you “based on your specific needs and preferences,” ascertained via analysis of your browsing history. If you’ve been perusing similar products but haven’t yet purchased, the “Help Me Decide” button will appear at the top of the product detail page. It can also be accessed by tapping “Keep shopping for” on the homepage if you want to pick up where you left off in a previous browsing session. Continue reading Amazon: ‘Help Me Decide’ Uses AI to Help Shoppers Choose

Pinterest is experimenting with new AI-powered tools to make the platform more personalized for users. Now live in the U.S. and Canada, “Styled for You” uses AI to curate collages featuring newly imagined outfits assembled from past Pins. Pinthusiasts can mix-and-match different clothing and accessories to create and save new looks. Coming soon, “Boards Made for You” are personalized boards assembled through a combination of AI suggestions and editorial input. Trending fashion and weekly inspiration are key features of these shoppable boards, which will be appearing globally in the months ahead. Continue reading Pinterest Is Adding New Personalization Tools Powered by AI

Walmart has partnered with OpenAI to make its products, as well as those from its Sam’s Club wholesale warehouse, available for purchase within ChatGPT. The AI-first shopping experience is designed to shift the purchasing interface “from reactive to proactive as it learns, plans and predicts, helping customers anticipate their needs,” according to Walmart. The transition is expected to take place over the next few months, allowing customers to purchase nearly every product on the Walmart and Sam’s Club websites through the chatbot, except for fresh food. Benefits like points and free shipping will continue to apply. Continue reading Walmart Making Products Available for Purchase via ChatGPT

DirecTV is bringing user interaction to its screensavers, which will offer things like shoppable ads, powered by generative AI shopping platform firm Glance AI. The experience will begin rolling out next year to DirecTV subscribers using Google Gemini TV devices. Glance AI says it developed the technology in conjunction with Google. Among the uses are “creating an AI feed of your favorite sports leagues on your idle-screens or helping your kids discover their next dream vacation.” Overall, Glance AI on TV will offer users the opportunity “to engage with content from hundreds of top American brands and millions of catalogs.” Continue reading DirecTV Partnering with Glance AI for Interactive Screensavers

OpenAI’s ChatGPT is expanding its functionality to include in-app shopping. The new feature, called Instant Checkout, is powered by the Agentic Commerce Protocol developed by OpenAI and Stripe. ChatGPT Plus, Pro, and Free users in the U.S. can now buy products conversationally, starting with domestic Etsy sellers. Shopify’s merchants will be added soon, with plans to ramp up to “more than a million” of the e-commerce platform’s clients, including Glossier, Spanx and Vuori. The move lays the groundwork for OpenAI’s segue to agentic shopping. Instant Checkout currently supports only single-item purchases, with multi-item carts coming soon, according to OpenAI. Continue reading OpenAI ‘Instant Checkout’ Adds In-App Shopping to ChatGPT

Google is rolling out “Gemini in Chrome” to U.S. Mac and Windows desktop users. Business users will get it in the weeks to come, as will Android and iOS mobile devices. The immediate change integrates “Google AI into Chrome across multiple levels so it can better anticipate your needs, help you understand more complex information, and make you more productive when you browse the web.” There are a number of safety features that leverage AI to combat scams and handle things like automatic password resets. And Gemini in Chrome will soon be able to recall websites previously visited without requiring you to scroll through your browsing history. An agentic browsing assistant is also in the works. Continue reading Google Adds Gemini AI Assistant to Chrome Browser in U.S.

Pinterest has added multiple “where-to-buy” options it says make it easier for consumers to shop with Pins. This new menu of links allows brand advertisers to drive potential customers to a selection of purchase sites instead of a single source, surfacing multiple in-stock retailer options for a product directly from an ad. Pinterest claims the new presentation format offers richer purchase data and new CPG opportunities. Advertisers will no longer face the “tough choice” of directing shoppers to a retail site for a familiar purchase experience but losing valuable insights or linking to their own site and sacrificing lower-funnel performance. Continue reading Pinterest Says Where-to-Buy Links Add Richer Purchase Data

Amazon has introduced Lens Live, an AI-powered update to the Amazon Lens shopping tool. The app, which works in concert with Amazon’s Rufus shopping assistant, uses smartphone cameras much like Google Lens does with visual search. Pinterest Lens is another such app. But the purpose-built Rufus ties it even more closely to the shopping experience with instant scanning, real-time product matches and insights from Rufus. Lens Live is already available to tens of millions of U.S. users on iOS in the Amazon Shopping app with plans to roll out to all U.S. customers in the coming months. Continue reading Amazon’s Lens Live Brings Real-Time AI Shopping to Mobile

Orlando, Florida-based digital distribution company FreeCast is launching Test Drive Live, a free ad-supported streaming TV (FAST) channel that is also shoppable. The idea is to offer telecoms and ISPs the ability to offer “monetizable video” without requiring substantive infrastructure and hardware investments, FreeCast explains. Test Drive Live will be offered via FreeCast’s own streaming platform and through Roku. The company says that through FreeCast, Test Drive Live will be immediately available on Amazon Fire TV, Google TV, Apple TV, Xbox, iOS, Android, Windows, Mac “and most streaming devices.” Continue reading Test Drive Live: FreeCast Rolls Out Shoppable FAST Channel