Amazon is testing audio product summaries that make “AI shopping experts” available for interactive pre-purchase exploration, guiding customers through the retail experience by highlighting key product features and analyzing customer reviews. The feature — launching in the U.S. for select products — is designed to “make product research fun and convenient, like having helpful friends discuss potential purchases to make shopping easier,” the company says. The initial focus is on “products that typically require consideration before purchase,” saving time through focused discussion. Customers can tap the “Hear the Highlights” button on product detail pages in the Amazon Shopping app. Continue reading Amazon Tests Conversational AI ‘Hear the Highlights’ Feature

Google is launching AI Mode for its search platform, an interactive tool that functions much like a chatbot, allowing users to fine-tune queries with follow-up prompts. In the next few weeks, an AI Mode tab will appear in Google Search and in the Google app search bar. Following the introduction of AI Overviews last year, the company began experimenting with AI Mode early this year. “As we’ve rolled out AI Overviews, we’ve heard from power users who want an end-to-end AI Search experience,” explains Google in detailing the evolution of AI Mode. The new tool will also test various ad placements. Continue reading Google Is Reimagining Search with Launch of AI Mode in U.S.

Pinterest has added more AI options for visual search, hoping to drive discovery. The idea is to make it easier to segment elements in Pin image searches, building databases of relevant or personally associated products. When users view a Pin, they’ll now also see AI-generated words that can be used to learn more about elements of an image that interest them, including informationally and to facilitate shopping. “We’re breaking down and decoding images so users can quickly search and shop for the details of an outfit — whether it’s an aesthetic, color palette, fit or product category,” according to Pinterest. Continue reading Pinterest Aims to Improve Discovery with Its AI Search Tools

Artificial intelligence is making big inroads in shopping, with Visa, Mastercard and PayPal all announcing AI-enhanced purchasing. Unveiled at the Visa Global Product Drop event, Visa Intelligent Commerce enables AI “to find, shop and buy for consumers based on their pre-selected preferences,” Chief Product and Strategy Officer Jack Forestell said, noting “each consumer sets the limits, and Visa helps manage the rest.” That news came a day after Mastercard introduced Mastercard Agent Pay and PayPal emphasized agentic efforts at its Dev Days event last week. Agentic commerce is the use of AI to transact on behalf of a customer or business. Continue reading Visa, Mastercard and PayPal Embrace AI Agentic Commerce

OpenAI is expanding ChatGPT’s shopping capabilities, adding product recommendations to help users discover products and brands. The chatbot’s results for shopping queries will now automatically include things like prices, images and ratings, much like searches using Amazon or Google Shopping. The company says that products it features in shopping search results “are chosen independently and are not ads.” With the company under pressure to turn a profit, a challenge for many AI startups, that could of course change. The company is reportedly already working with partners to ensure pricing is up to date. Continue reading OpenAI Improves ChatGPT for Shopping with Built-In Pricing

The QVC Group has launched TikTok U.S.’s first 24/7 live third-party social shopping stream with a berth on TikTok Shop. The move builds on QVC’s existing presence on TikTok Shop, a tab within the TikTok app where it debuted in August 2024. QVC, which launched in 1986 as the Quality Value Channel, built its business around live cable TV shopping but has seen the sector contract due to cord cutting. QVC Group CEO David Rawlinson is tasked with reinventing the network by engaging younger shoppers through social media. QVC Group is a subsidiary of John Malone’s Liberty Media. Continue reading QVC First with Live 24/7 Branded Shopping Stream on TikTok

Amazon has pulled the plug on Inspire, its TikTok-type, short-form video and photo mobile feed designed to help customers explore and discover new products by browsing various categories. Like TikTok, Inspire used a vertical feed and opportunities to purchase products used by influencers and other customers. The shopping giant is instead referring customers to its shopping chatbot Rufus. Amazon has since November 2023 partnered with Instagram to promote shopping within the app, and also has a deal with Snap, so it still has ties to social shopping. Inspire was launched in December 2022 and expanded to national availability in May of 2023. Continue reading Amazon Replaces Social Shopping Feed with Rufus Chatbot

Bookshop.org was launched in 2020 as a way for local bookstores to compete nationally against top names such as Barnes & Noble and Amazon. The outlet lets independent bookstores — even those without websites — set up a storefront on Bookshop.org, creating curated lists and themed pages. Readers could then visit these virtual bookstores and select one as their preferred shop. The idea was to bring local bookstore charm to the generic experiences available through larger services, and it has been called a lifeline for small shops. Now the company is adding ebooks with a reader app for Android, iOS and the Web. Continue reading Bookshop.org Adds Ebooks to Help Level Field for Indie Sellers

At CES 2025’s opening session on Tech Trends, futurist Brian Comiskey, the Consumer Technology Association’s senior director of innovation and trends, forecasted record retail revenues of $537 billion in 2025, representing a growth in hardware, software and services. He also enumerated the growth of AI as a continuing trend. Fueling this record growth is the dominance of Gen Z, which he dubbed “the first true digital natives.” Comiskey noted, however, that the incoming government proposal to establish tariffs threaten U.S. purchasing power for technology products. Continue reading CES: CTA Futurist Predicts the Impact of Latest Tech Trends

Walmart has closed its $2.3 billion all-cash acquisition of smart television maker Vizio. The deal increases the retail giant’s media clout, signaling an expansion of its video-based advertising efforts and interest in content-based marketing. “The acquisition of Vizio and its SmartCast operating system allows Walmart to serve its customers in new ways to enhance their shopping journeys,” Walmart said in concluding the deal, initiated in February. Walmart’s media efforts to date have focused around Walmart Connect, which works with brands to position ads across Walmart.com and in the company’s U.S. stores. Continue reading Walmart Closes $2.3 Billion Acquisition of Vizio, SmartCast OS

Amazon reported major revenue and profit increases during its third quarter, beating Wall Street’s forecasts, based largely on the company’s e-commerce sales and increasing demand for its cloud services. Capital expenditure, which reached a record amount following Amazon’s recent investments in artificial intelligence, will maintain its momentum as the company plans $75 billion capex on developing generative AI services over 2024-2025. “The faster we grow demand, the faster we have to invest capital in data centers, network gear and hardware,” explained CEO Andy Jassy. “We invest in all that upfront in advance of when we can monetize it.” Continue reading Amazon Pushes AI, Records Growth in Q3 Revenue and Profit

Just in time for the holiday season, Google Shopping is launching an AI-powered personalized feed that recommends items customers might like. The redesign is coming to desktop and mobile devices in the U.S. in the coming weeks. Suggested items are based on search and YouTube histories as well as AI inference. Shoppers will get “an AI-generated brief with top things to consider” in finding the right item, plus a curated feed of products. For now, the brief will be labeled “experimental,” and Google is encouraging feedback for the times AI doesn’t get it 100 percent right. Continue reading Google Shopping Redesigned with Gemini Feed, Infinite Scroll

Pinterest is unveiling AI and automation tools to support advertising campaigns on the platform. At its annual Pinterest Presents global advertiser summit the social platform known for inspiration boards and shopping unveiled a generative background feature for its Pinterest Performance+ suite, allowing advertisers to replace flat backgrounds with “lifestyle imagery” using AI. Launched earlier this year, Pinterest says Performance+ lets advertisers create campaigns in about half the time and is already producing positive results. Now it is rolling out improvements to the feature in time for the holiday shopping season. Continue reading Gen AI Among Pinterest Performance+ Advertising Upgrades

YouTube has expanded its relationship with Shopify, allowing more merchants to make their products available for creators to tag in their shopping content. All eligible Shopify Plus and Advanced merchants in the U.S. are now able to sign up for YouTube Shopping’s affiliate program through the Google & YouTube app on Shopify, which is expected to significantly increase the number of participating brands and products. According to YouTube, viewers watched over 30 billion hours of shopping-related videos in 2023. Broadening the scope of its Shopify deal is expected to make YouTube more competitive with TikTok Shop. Continue reading YouTube Expands Retail Relationship with Shopify in the U.S.

After five months of testing, e-commerce giant Amazon is releasing its AI-powered shopping assistant, Rufus, on mobile throughout the U.S. via the Amazon Shopping app. By tapping the icon, shoppers can access a chat interface and query Rufus on topics such as the best portable speakers or summer dresses under $50. In time for this week’s Prime Day event, the new assistant can also provide status updates on orders. Rufus was trained on the Amazon catalog and other Internet content, so it can provide information on a wide variety of topics and reportedly also answer questions about politics and write short stories. Continue reading Amazon’s AI Shopping Assistant Rufus Is Ready for Prime Day