Pinterest is experimenting with new AI-powered tools to make the platform more personalized for users. Now live in the U.S. and Canada, “Styled for You” uses AI to curate collages featuring newly imagined outfits assembled from past Pins. Pinthusiasts can mix-and-match different clothing and accessories to create and save new looks. Coming soon, “Boards Made for You” are personalized boards assembled through a combination of AI suggestions and editorial input. Trending fashion and weekly inspiration are key features of these shoppable boards, which will be appearing globally in the months ahead. Continue reading Pinterest Is Adding New Personalization Tools Powered by AI

Orlando, Florida-based digital distribution company FreeCast is launching Test Drive Live, a free ad-supported streaming TV (FAST) channel that is also shoppable. The idea is to offer telecoms and ISPs the ability to offer “monetizable video” without requiring substantive infrastructure and hardware investments, FreeCast explains. Test Drive Live will be offered via FreeCast’s own streaming platform and through Roku. The company says that through FreeCast, Test Drive Live will be immediately available on Amazon Fire TV, Google TV, Apple TV, Xbox, iOS, Android, Windows, Mac “and most streaming devices.” Continue reading Test Drive Live: FreeCast Rolls Out Shoppable FAST Channel

Image-sharing social platform Pinterest has named Amazon as its first third-party ad partner. The multiyear strategic partnership will see the e-commerce giant marketing various brands and products on Pinterest and porting interested shoppers back to its site to complete the sale for “a seamless on-Amazon buying experience.” The integration will begin later this year and roll out over several quarters. The news was timed to Pinterest’s Q1 results, which saw revenue up by 5 percent year-over-year to $603 million. The number of global monthly active users also increased, by 7 percent to 463 million, a gain of 13 million. Continue reading Pinterest Sets Multiyear Deal with Amazon for Third-Party Ads