TV Exec Launches Astrid Entertainment for Games and More

Senior media executive Sharon Tal Yguado has launched Astrid Entertainment. The new venture will initially focus on games, with plans to expand into multiplatform content. Yguado, who earlier held top positions at Fox Networks Group and Amazon Studios, says Astrid is developing “rich worlds” where millions of people worldwide can build communities. The company, which is currently staffing, is already underway on its first interactive environment for multiplayer stories. Astrid has raised pre-seed investment funding of more than seven figures from participants including NetEase Games, Stardom and Tower 26. Continue reading TV Exec Launches Astrid Entertainment for Games and More

Bezos Tasks Amazon Studios to Make Hit With Global Appeal

Amazon Studios has shifted strategy. Reportedly, Amazon chief executive Jeff Bezos has mandated Studio chief Roy Price with finding a hit as big and buzzy as “Game of Thrones.” With that focus in mind, Amazon Studios nixed a second season for “Z: The Beginning of Everything” and greenlit five new projects, including “Tong Wars,” a period drama from Paul Attanasio and Wong Kar-wai; a comedy starring Fred Armisen and Maya Rudolph; two comedy pilots; and a comic book adaptation produced by Seth Rogen. Continue reading Bezos Tasks Amazon Studios to Make Hit With Global Appeal