Publisher Hearst is paying $81.25 million for a 25 percent interest in DreamWorks Animation’s AwesomenessTV. Announced yesterday, the deal will help Hearst leverage a younger audience, while DWA will use the cash infusion to help develop the fast-growing AwesomenessTV business. The pact plans to help AwesomenessTV expand into new content channels, broaden its audience and expand its geographic reach. AwesomenessTV will also gain access to Hearst’s subscription VOD platform. Continue reading Hearst Makes a Major Investment in DWA’s AwesomenessTV

Mental Floss — a quirky magazine focusing on knowledge and trivia — has become an unlikely online video success story by deploying author and YouTube star John Green. Before writing “The Fault in Our Stars” and other acclaimed novels, the author worked for the magazine. A year ago, Green started “The List Show,” a weekly YouTube post for Mental Floss. His short segments reach millennials, boosting views to 81 million since February 2013, easily beating most magazine video competition. Continue reading John Green Helps Mental Floss Succeed with Magazine Videos