Spotify’s New Serendipity Feature May Make Music Social Again

Spotify’s Artist in Residence Kyle McDonald created a new map feature known as Serendipity that shows when two people in the world are listening to a song at the same time. The interactive map plays a snippet of the song, which both users had to start within a tenth of a second of each other, and spins around to show the two users’ locations in the world. The new feature may help Spotify rise above other music streaming services, and make music a social experience once again. Continue reading Spotify’s New Serendipity Feature May Make Music Social Again