November 11, 2014
Google is integrating OpenTable’s booking service into its Maps mobile platform feature. Not only can users view turn-by-turn directions, reviews for businesses, and related photographs, but the addition will allow them to reserve a table at a restaurant from inside the application. Google has used other services in similar ways, such as displaying Uber fares, times of arrival and times to destination inside its app. The latest addition is a result of Google’s growing partnership with OpenTable parent Priceline.