WhatsApp is now offering commercial services to businesses that want the global messaging app, which now has more than a billion users. The WhatsApp Cloud API lets companies build their own WhatsApp dashboard to chat with customers. WhatsApp was purchased by Facebook, now Meta Platforms, in 2014 for a reported $22 billion, and this expansion is the company’s first serious attempt to monetize the platform. Speaking at a “Conversations” live event last week, Meta CEO Mark Zuckerberg said the new WhatsApp Cloud API was for businesses “big and small.” Continue reading Meta Launches WhatsApp Cloud API for Business, Enterprise