Unlike Apple, which continues to keep tight control of its App Store, Microsoft wants to give developers more control. The company’s deputy general counsel Rima Alaily revealed 10 principles for the Microsoft Store. They include letting developers sell different services on their apps and websites and giving them and users access to third-party app stores. Microsoft, whose Store has always been more open, said the principles are aimed to “promote choice, ensure fairness and promote innovation.” Continue reading Microsoft Empowers Developers with 10 App Store Principles