YouTube to Promote Links Between User Videos and Retailers
By Debra Kaufman
October 1, 2015
October 1, 2015
YouTube is debuting shopping ads that expand the ability to link to retailer’s websites from user-generated videos. The Google-owned company has already let advertisers link from their YouTube videos to their own websites. But now, anyone who shoots a YouTube video can opt in to a program that will create links to retailer websites for products highlighted in videos. The new feature is a response to the growing trend of user-generated product reviews and tutorials, and also adds shopping to the video-centric site. Continue reading YouTube to Promote Links Between User Videos and Retailers