Video games as an advertising medium is still relatively niche, but a migration to streaming has paved the way for what observers predict will be explosive growth. Ad Age recently identified gaming as “the next huge advertising channel.” Fast Company posits U.S. in-game advertising, or IGA, is currently between $6-$8 billion, which is less than 6 percent of U.S. digital advertising. Analytics firm Research Dive predicts in-game advertising will grow to $14 billion worldwide by 2028. Fast Company says here are nearly 3 billion global players — one in four people — and growing by 15 percent a year. Continue reading Video-Game Advertising Projected to Top $14 Billion by 2028